Around your medical practice, you probably still do most of your work on laptops and desktops. But that’s definitely NOT the devices your patients use to find you. About 80% of traffic to our clients’ sites comes from mobile devices, and each year, phones continue to gobble up a bigger and bigger piece of the […]
Mobile Marketing
Mobile Marketing Do’s and Don’ts for Aesthetic Practices
Your patients and prospects, like all Americans, spend a crazy amount of time on their phones. What’s the best way to reach them while they’re busy scrolling, typing and swiping? Let’s take a look at some of the top aesthetic marketing trends, and find out which ones are most relevant to the medical space, and […]
Making the Most of Your Mobile Site Visitors
It’s kinda hard to remember The Time Before Cellphones (BC). But oldheads like us have fond memories of calling dates on a corded phone in the kitchen, unfolding paper maps, and, ya know, actually talking with people in person. Get off our lawn, kids! In all seriousness, mobile devices have changed our lives tremendously, and […]
Mobile Marketing for “Breast Season”
Plastic surgeons know that it’s much more than sunshine and daffodils come springtime. March through May tends to be the busiest season for breast augmentation procedures, which themselves are often the lifeblood of a cosmetic surgery practice. What’s the best way to leverage technology to make the most of “breast season” this year and beyond? […]
What Does “Mobile-First” Mean These Days?
About 5 years after smartphones came on the scene (yes, kiddos, there was a time before smartphones!) we began to hear the term “mobile-first marketing.” This was due to the simple fact that web usage on smartphones and tablets quickly began to dominate over time spent on desktop and laptop devices. Even 4 or 5 […]
Mobile Marketing: The Year Ahead
Heading into 2019, we don’t need to tell you that your online marketing has to have a mobile-first priority. Chances are very good that you’re reading this on a smartphone, where over 60% of website visits now come from. On average, Americans spend over 5 hours per day on a mobile device, and approximately 70% […]
Text Message Marketing – Do It!
There are precious few “no brainers” in the world today. Everything seems more complicated than it should be, and practically any piece of advice comes with a load of fine print. But here’s something you can take to the bank: text message marketing works, and your practice should be doing it. What It Is The […]
Mobile Marketing Trends You Need to Know
If you aren’t already optimizing your mobile marketing strategy, get on it… because your competitors probably are. While mobile devices are nothing new, today’s consumers are using them to inform their purchasing decisions more than ever. We’re not joking: 4 out of 5 consumers use their smartphones to shop. It’s well past time for medical […]