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There are all kinds of ways to check the temperature of the economy. Hopefully, your practice keeps a close eye on consult and procedure bookings, and adjusts your medical marketing budgets accordingly to keep those looking healthy. On a macro level, you can look at tons of statistics and reports that come out on a […]
Business Operations
The Pitfalls of Selling a Cosmetic Plastic Surgery Practice
As anyone even remotely related to the aesthetic medicine industry knows, private equity is swooping into the space and buying up practices left and right. This same trend played out in other fields of medicine such as dental and orthopedics in the not too distant past, and it will certainly change the landscape of how […]
Take Our Advice…Please!
With over 20 years of marketing experience, we have a very good sense of what works to make the most of your online marketing dollars. Sadly, our clients are often led astray and end up signing up for, shall we say, questionable marketing investments. At the same time, it’s all too easy to reach for […]
The 5-Step Method to Grow Your Patient Base
With everything in your life getting more complicated, we’re excited to offer you a pretty darn simple formula for growing your aesthetic practice. Can it really be this easy? It can! But spoiler alert: the devil is in the details and your mileage will vary depending on how well you execute on each step of […]
How to Survive the Productivity Pinch
Whoever said “may you live in interesting times” sure is having a good laugh these days. The 2020’s have been a wild adventure so far! As business owners ourselves, we’ve seen firsthand how an environment filled with distractions, health challenges, burnout, inflation, scarcity and other complications makes it harder to run a business. And we […]
Is Your Lead Management Process Broken?
We work our buns off to build your business online and deliver high-quality patient prospects to your phones and email Inboxes. For most of our clients, that’s where our work stops and their internal work of nurturing each lead begins. Here’s a checklist to make sure you’re doing what it takes to make the most […]
How to Track Your Online Marketing Performance in an Age of Locked Down Data
One of the most appealing aspects of online marketing has always been its trackability. Unlike spending on radio ads, billboards, local magazines, or other offline media, it’s easy to see how many people responded to your online campaign and became patients. Or at least it was. While we can still do a very good job […]
Your Internal Marketing Team Is Essential
We work hard to help our clients earn more business online. But we gotta be honest about something. The work we do pales in importance to the work you and your office staff do to convert patients, provide excellent service, and keep them coming back again and again. We’ll also let you in on another […]
