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It shouldn’t be news to anyone who’s done a Google search recently, but traditional organic listings are getting hammered lower and lower on search results pages. And no surprise, clicks from organic search results continue to drop. It’s trendy to say that all that traffic is now staying on Google, thanks to AI overviews and […]
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Where Is AI Getting Its Medical Info?
As artificial intelligence (AI) searches and conversations continue to increase and gradually take the place of traditional web search methods, it’s becoming increasingly important to understand which information these AI tools are relying on when formulating recommendations. In the context of medical searches, our clients are fighting to earn mentions through relevant, timely content that […]
Duplicate Content: How Does AI Handle It?
You’ve heard it from us time and time again: ALWAYS make sure the content you share on your site and on the web is unique. Duplicate or reposted content from another source is entirely worthless to tell your brand’s individual story, differentiate your medical practice from your competitors, and earn authority and trust online. But […]
Do I Really Still Need to Blog in 2026?
If it’s been a while since you’ve actually read one of our blogs, we’ll spare you the drama: YES, you still need to be posting blogs on a regular basis. But we’ll forgive you for thinking that the written word is going the way of the Dodo in light of so many multimedia experiences on […]
How to Optimize Your Google Business Profile for AI
Besides your website, your Google Business Profile (GBP) is the most important source of information about your practice on the web. You might think that it’s just a place where patients and prospects can map your address, find your phone number, or leave a review, but in reality, it has become so much more than […]
5 AI Optimization Tactics and Why They Work
If you’re new to the whole Artificial Intelligence Optimization concept, you’re certainly not alone. We’ve been focusing on it for several months now and by and large, our clients are up to speed about the importance of influencing how their brand and reputation is showcased in AI tools like Gemini and ChatGPT. But many medical […]
7 Ways Email Marketing Can Fill Your Schedule
When patients open your emails, they shouldn’t feel like they’re looking at one of those coupon flyers that used to come in the Sunday paper (remember the Sunday paper?). And they’re not going to wade through a book-length mishmash of random updates either. The most effective aesthetic practices use email to educate, inspire, and connect […]
The Robots Are Reading Your Reviews
We’ve been nagging, cajoling and badgering you for years about getting more reviews for your cosmetic practice. So what are we on about this time? Well, with new AI tools, chatbots and AI agents flourishing, what your patients are saying about you matters more than ever. In fact, we’ll go ahead and declare it the […]
