At the end of 2017, Google began a roll out of a new quick-unsubscribe feature within Gmail. The unsubscribe cards appear on emails Gmail classifies as promotional as an “Inbox Tip.” These “Tips” can appear on promotional emails that a user rarely or never opens. They...
Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through...
Maybe folks view email marketing as the modern-day equivalent of those irritating mailbox flyers, or maybe they think sending out newsletters is a surefire way to get tagged as a spammer. Both of these misconceptions are super wrong. And not just wrong, but costing...
In a perfect world, every online marketing company and every client who sends out email blasts would deliver a flawless product, 100 percent of the time. But the unfortunate truth is that we live in a universe where coffee gets spilled, reality TV stars run for...
It happens to the best of us: immediately after sending your latest email blast, you realized you accidentally included some random error. Whether big or small, avoidable or not, any mistake in your email blast means that in minutes, each one of your subscribers is...
Now that you’ve put in all the hard work to find subscribers and build up your email list, let’s move on to the next big question: how often should you bombard those nice folks with emails? A study conducted earlier this year by Technology Advice shows...
