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Now that you’ve put in all the hard work to find subscribers and build up your email list, let’s move on to the next big question: how often should you bombard those nice folks with emails? A study conducted earlier this year by Technology Advice shows that the number one reason subscribers end up eventually […]
Email Marketing
6 Tips to Get Your Newsletter Subscribers to Convert
We’ve talked about how to successfully build an email subscriber list and quite a bit about why email marketing should be at the top of your marketing spending because it’s one of the most cost effective ways to reach your customers and keep them coming back. But what about the newsletter itself? If you want people […]
How to Build Your Email Marketing List
By now you know the importance of email marketing and how it can help bring in current and new people into your business. (If you don’t, shame on you. Read some of our past blogs.) Email marketing has proven to be a fantastic way to keep your fans and followers engaged in what you do. […]
Is an Email Address Worth $16,000?
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook […]
Practically Free Marketing at Your Fingertips
Did you know one of your strongest forms of customer conversion is already sitting right in front of you? Most businesses overlook it or assume they don’t have time to make it happen, but Email Marketing is one of your best bets to get customers in your door. iContact published a great infographic and in […]
Your Junk Mail Is Not All Junk
Do you regularly check your junk mail folder? If not, you may be losing business. We are all inundated with emails filling our inbox. It’s easy to overlook your junk or spam folder, but you might be surprised what you find in there. Let’s back up a sec and talk about why a message becomes […]
Email Marketing – It’s Time to Start Again
It’s time to start email marketing again. With the onset of Social Media channels, traditional email marketing temporarily went by the wayside for a lot of businesses while they got caught up in marketing on Facebook, Twitter, etc. Now, with the massive increase of smartphone usage, it’s time to start focusing on your email subscriber […]
