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So you have a website and things are going well. It’s been a few years since you released it and your competitors are keeping up with you with updated sites and new, fresh content. Is it time to redesign? It is true that sites can get “stale” and after some time, they can be due […]
Website Design & Development
Your Mobile Traffic Is Growing. Is Your Site Ready?
In case you haven’t looked lately, it’s almost certain that at least 40% of your website traffic is now coming from mobile devices. This is up from about 25% only a year ago. If you are still working off your old website that isn’t mobile friendly, it’s time to think about a responsive website, and […]
Your Website – What Matters and What Doesn’t
Everyone who’s part of your business has an opinion on what needs to be on your website and what doesn’t. No doubt, you’ve heard plenty of perspectives. But what really matters and what doesn’t? What are some of the measurable things that make one site a better resource than another? Research shows that it takes […]
Keeping Up With the Joneses: Good Marketing Strategy?
At one point or another, almost all of us have seen a neighbor bring home a fancy new car, TV or other toy. When we were kids, keeping up with the Joneses was supposedly one way you could measure your family’s success, and people, being the group animals we are, continue to be motivated by […]
How to Build Trust Online
Chances are when you decided to launch a website you weren’t thinking too much about trust. You wanted a way to talk about your products and services to the masses and drive more sales to your business. After all, that’s why you opened your doors in the first place, right? The challenge today is that […]
Smaller Is Better
Trust me, smaller IS better. When my business partner Matt and I started Sector45, we both had the exact same thing in mind. Do spectacular work for our clients and stay small. We don’t want to be a big company and we don’t want to ever lose sight of what we started our company for […]
The Two-Tenths Rule
Two-tenths of a second is all it takes to make or break your business. Don’t believe me? If you have a website, you’d do well to listen. American Express’s Open Forum tells us that two-tenths of a second is all it takes for visitors to form a first impression. And, you know what they say […]
Design It Right, or Stay Home
If your website looks like a high school student’s class project, it just doesn’t matter how good your product is. You can forget about doing business online. Of course, if you’re not online these days, what’s the point of even going into business? Your site is the hub of your online existence, but you’d be […]
