As amazing as it sounds, the novelty of a non-human almost instantly writing high-quality essays, authoring computer code, and scripting ads has pretty much worn off. That was so last November! There’s no getting around the fact that ChatGPT and the related onslaught of AI technology will radically change and restructure how we relate to […]
Technologies
Could Your Site Benefit from a Treatment Planner?
As anyone in the aesthetic industry should know by now, your before and after photo gallery is an essential piece of your online marketing plan. High-quality photos, and lots of ’em, can be just what a prospective patient needs to take the next step and get in touch with your office. But did you know […]
How to Keep Your Practice’s Online Passwords Protected
You know that keeping your personal passwords secure for websites and apps is essential. This is not another alert about all the ways you can completely mess up your life by letting your private passwords fall into the wrong hands. Instead, this post is all about securing the passwords you use for your business, and […]
4 Technologies That Will Disrupt Your Practice
It’s kinda funny that 15+ years later, “disruption” is still a prized achievement in Silicon Valley and other places where innovation and future tech reign supreme. While the buzzwords and jargon might be cloying at times, the reality is that more and more business sectors are seeing huge, constant changes due to technology, and that […]
Do You Need a Cosmetic Surgery Chatbot?
You’ve probably heard about chatbots, automated chat programs that rely on artificial intelligence (AI) to engage in genuine conversations with people online. There are many case studies of these chatbots successfully helping customers with common and more complex needs – think a Whole Foods chatbot that dishes out recipes or Amtrak’s “Julie” chatbot who can […]
Website Speed Matters More than Ever
Slow websites are right up there with stuck jar lids, people who leave their turn signals on, and robocalls on the Annoyance Meter. And the fact is, there’s just no reason today to have a slow-loading website. People visiting your site demand a lightning-quick load time. Multiple studies verify what we already know – the […]
Lights, Camera, Consultation
Web Video Will Transform Your Practice in Many Ways 2008 was predicted to be The Year of Video. So was 2010, 2011, and 2013. The reality is that internet video took longer to go mainstream than most prognosticators thought. But at the same time, the switch from an internet focused on text and images to […]
How Much Marketing Automation Is Too Much?
Elon Musk has already made it clear AI is going to take over and replace us entirely at some point. It’s true that technological advancements have made automation the new norm across almost every conceivable industry. Hopefully, we’re still a long way off from any dystopian robot overlord-containing future. For now, computers are still working […]