Instagram has been around since 2010 (WOW – we all had a lot fewer wrinkles then!) and has paved the way for many newer social platforms with its borderline-addictive formula and ability to stay relevant. Since the ‘Gram ain’t going anywhere soon, you need to make sure your account is playing by its rules. We […]
Social Media
2023 Healthcare Marketing Social Media Best Practices
We help a lot of clients keep their social media presence humming, but even if you’re all about DIY when it comes to social, there are some tried and true ways to make your effort a success. Take a look at these top tips for medical marketing on social media! Post at the Right Times […]
3 Tips for Plastic Surgeons on Social Media
Engagement on social media is all across the map for our plastic surgery clients. Some can’t wait to try out the latest new trick or tool on their favorite platform (or more likely, have a staff member who fits this description). Other practices approach social media with a 10-foot pole and it’s tough for them […]
Stepping Up Your Social Media Game
When your practice is already busier than all get out, it’s easy for things that seem “optional” to fall way down on your to do list. Posting on social media is one of those things that often seems like a “nice to have” rather than a “must do.” After all, you have more important things […]
Is Your Practice on the Right Social Media Channels?
Social media continues to evolve, and is your medical practice staying up to date? Here’s a rundown of the most popular social platforms, and which ones we recommend are worth your time. Facebook Facebook is the go-to social media platform worldwide, and it’s an essential space for your digital marketing messages. Though it’s hard to […]
TikTok, TikTok…Are You on TikTok Yet?
If during this difficult year it helps you to look ahead, we don’t blame you. Today we’re looking just a bit into the future and examining the possibilities of the social media platform TikTok for marketing medical practices. If you don’t have anyone under 20 in your life, you can be forgiven for not knowing […]
Instagram Optimization: Proceed with Caution
Over the last decade, you’ve had several online marketing mantras drilled into your head: SEO: Never stop optimizing your web presence to help more people find you online. Social: Build your audience on the most popular social channels to attract new patients and keep the old ones coming back. Reviews: Get your happy patients to […]
Are You Making the Most of Instagram?
It’s hard to know where to put your social media focus in 2018. Facebook, Twitter, Instagram, Pinterest, Snapchat and more are all popular social media platforms with an engaged community of users (sorry, Google+, you don’t make the cut). What should your plastic surgery practice be doing on each of these platforms and how much […]