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It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and voilà! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […]
Search Engine Marketing
The Limited Value of Keyword Rankings
When we first started doing online marketing in the mid-2000s, everyone was hot on their keyword rankings. “Am I #1 in Google?” It was a great question, because all you had to do was pull up the search engine, type a phrase relevant to your business, and immediately see whether you were hot or not. […]
Are You Paying Too Much for SEO?
While we don’t really consider ourselves an “SEO” company anymore (we’re really more of a search persuasion company at this point) every year a report comes out in our industry measuring what firms like ours are charging clients and how. We use it as a measure to gauge our competitiveness and make sure we are […]
What You Don’t Know Can Hurt You
A great article came out this month on old school SEO. In short, cookie-cutter search engine optimization approaches simply cannot work any longer as Google has figured out all the tricks these shady, we-can-rank-you-first-for-$150-per-month companies are doing. These days, the first thing we do for new clients is usually damage control to clean up bad […]
Reputation Management That Costs You Nothing
We know that online reputation management has become increasingly important to business conversion success. We’ve also discussed why online reviews are so important. So hello, why aren’t you doing it? Here are 3 possible reasons: You’re lazy – Your SEO team has told you steps to take to be successful yet you just don’t bother […]
Do You Practice Safe SEO?
Remember when you were younger and were taught (hopefully) about safe sex? Sleeping with someone is like sleeping with all their past partners, so make good choices. The new Google Penguin 2.0 release is bringing this lesson home for businesses that market online. If you’ve worked with a lousy or downright shady SEO team in […]
We’re Search Engine Persuasion Experts, Not an SEO Company
Within our industry it’s always been a bit of a misnomer that companies like ours are called Search Engine Optimization Experts. The reality is we aren’t optimizing for search engines at all. I don’t work for Google and I am quite sure they don’t want me telling them how to optimize their site. (But I […]
Client Reviews – The ABCs of It All
We’ve known for some time that reviews online can help influence a potential customer’s buying decisions. It is how companies like Yelp have come to be and are thriving through advertising. Some people may not know but it also can influence the Google Place page for your business and where it shows up on the […]
