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Pay per Click (PPC)

Why Your Business Needs 360 Marketing

It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads front and center, we were recently reminded how important it is to focus […]

Content Strategy: How to Not to Crash and Burn

It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]

Should You Bother with PPC?

Oh, pay-per-click. You and your enticing promises to snare gobs of traffic in your giant net and dump a huge payload right on a website’s doorstep…and all for the low, low cost of an entire marketing budget and then some. We kid, we kid! (Mostly.) When done correctly, PPC costs can be totally manageable without […]

Facebook Advertising – Should I or Shouldn’t I?

You may not realize it, but Facebook isn’t showing all of your posts. Not even to your fans and followers. Wait, what the h!#$? We talked about this a while back so if you haven’t been paying attention, listen up. If you are a business, Facebook is a pay to play proposition. If you are […]

To PPC or Not to PPC? – Part 2

Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these categories you fall […]

Aim for Better ROI with Retargeting

We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it can be a great way to convert a few customers who may […]

5 Reasons Why PPC May Be a Good Idea

You’ve probably heard our broken record speech about how cautious we are in recommending a pay-per-click (PPC) advertising spend. The reality is that there are still thousands and thousands of small businesses overspending on online paid advertising, without much or any tracking in place to determine whether that spend makes any sense. So PPC is […]

To PPC or Not to PPC

Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump money down? A Little History A couple years ago, we […]

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