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It shouldn’t be news to anyone who’s done a Google search recently, but traditional organic listings are getting hammered lower and lower on search results pages. And no surprise, clicks from organic search results continue to drop. It’s trendy to say that all that traffic is now staying on Google, thanks to AI overviews and […]
Pay per Click (PPC)
How Do You Maximize Pay Per Click Ad Performance?
We’re all about maxing out your bang for the buck when it comes to online marketing costs. For many of our clients, Google Ads are a sizable portion of their total online marketing spend each month. But without careful planning and monitoring, a $3000 monthly spend can deliver a wildly different amount of quality leads. […]
Is Google PPC On Its Way Out?
Most of our clients have come to understand that spending on Google is a “necessary evil” to get vital clicks from new patients, especially as competition in the aesthetic space continues to ramp up on several fronts. But with Google hell bent on pushing AI content and other tools to keep users on its platforms […]
Our Top 7 Medical PPC Tips
Pay per click ads are what we call a “necessary evil” in the modern marketing mix. Google has built up a behemoth gateway to access the web, and they’re cashing in by making paid placements (rather than organic results) the easiest way to reach content people want to see. Given how dominant PPC is in […]
With Big Brands Pulling Back on PPC, What’s Your Play?
The economy is changing. No duh, right? And while it may seem like there’s loads of bad news and plenty of challenges ahead, we see several opportunities for practices that are looking to take advantage. Part of the reason some of the biggest tech company shares have been hit hard this year is the pullback […]
Want to Beat the Stock Market? Invest in PPC
The stock markets have been on an absolute, and to many observers, unexpected tear since the middle of March. Many wonder how much further they have to climb, and it’s anyone’s guess. At the same time, cosmetic practices have seen unprecedented demand for a wide range of reasons. This high level of demand has also […]
Should You Try to Market on Reddit?
If you spend any amount of time online, you’ve probably heard of Reddit. One of the 10 biggest sites on the internet, Reddit boasts about 46.7 million searches per day from its more than 330 million active users, and those users have formed more than 138,000 niche communities within their ranks. Targeting a laser-focused niche […]
Why Facebook Ads Are No Longer Optional
We’ve written about Facebook Ads before, and whether you should bother with them. Well, gather round kiddies. It’s time we talked again. It’s nearly 2018, and Facebook is now one of the fastest growing ad networks. With over 5 million advertisers now on Facebook, what was once merely an option worth considering is now a […]
