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All right, folks, you know what time it is. Toss out (or hopefully recycle) those 2017 calendars on your office walls and refrigerators. Is this the year you go digital and rely only on Outlook or iCalendar? Or is a whole year of pug pics too hard to resist? We’ll save you the boredom of […]
Online Marketing
Online Advertising Is a Zombie
Pretty much every day, someone’s predicting the death of something that was once near and dear to your heart. No more newspapers! No more CDs! No more teddy bears! (We made up that last one.) But in reality, a lot of things that should be dead are instead just plodding around, creaking under their own […]
2017 Internet Trends for Your Marketing Strategy
Fresh from the Code Conference in California, Mary Meeker’s annual report is the almanac of the internet, and it’s not just techies and developers who should pay heed to its findings. The report delves deeply into what’s happening on the internet: where the money’s going, what’s big, what’s growing, what’s shrinking and what’s coming next. […]
Getting Your Slice of the $16 Billion Dollar Pie
Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]
Why Use Infographics? [Infographic]
The Marketing Tao of the Starbucks Unicorn Drink
The Unicorn Frappuccino from Starbucks had it all: bright colors, whipped cream and enough sugar to make you pre-diabetic. While providing breast augmentations and tummy tucks is a far cry from slinging lattes, there’s a lot your plastic surgery practice can learn from Starbucks’ smartypants marketing move. Create a Buzz Whether you think that the […]
Seasonal SEO: What You Need to Know
Seasonal SEO is pretty much what it sounds like: optimizing your content strategy around seasonal trends. Focusing on certain products or services during certain times of year is nothing new. The influence seasons and events have on people’s buying habits should be an important component in your marketing strategy. There are two types of seasonal […]
What Google’s Star Rating Changes Mean and Why You Should Care
If there’s one thing that brings us together during these troubled times, it’s that we all Google stuff. As the ancients wisely said, “Google is the great equalizer.” Okay, maybe nobody ever said that, but Google plays a huge role in most of our daily lives. And as you’re out Googling away looking for a […]
