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Online Marketing ROI

Me Too Marketing

April 14, 2013

I’ve used this term on and off for a few years now and I swear someday I will write a book about it. I the meantime, Me Too Marketing is something I see happening in just about every business segment across the map. me too mar-ket-ing noun Advertising and promotional decisions made by a business […]

Are You Measuring Your Marketing?

January 13, 2013

When it comes to online marketing, so many businesses use the old technique of throwing spaghetti against the wall to see if it’s cooked. They don’t really measure any advertising they do. They just throw some money here, some money there, and see what works. Why not just head to Vegas and put some money […]

On Facebook, You Want Evangelists, Not Likes

August 15, 2012

We have clients asking us all the time how they can get more fans on their Facebook page. Having worked with all kinds of clients and budgets on Facebook we are always cautious with clients spending a ton of money because in most cases the ROI just isn’t there. Statistics show that over 70% of […]

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