Pretty much every business has received sales calls from web directories and review sites like YellowPages, Yelp, and many more. They’re usually pitching a package deal that will highlight your business on their website, with the assumption that the promotion will drive more traffic to you. In the past, it was fairly easy to do […]
Online Marketing ROI
Fear-Based Marketing
When you think about marketing your brand, are you watching what your competitors are up to and then making decisions based on what they may or may not be doing? While it’s very healthy to keep an eye on the competition, copying their every move because you’re worried about getting outmaneuvered is what we call […]
Marketing ROI Made Easy
“So how do you track where your leads come from?” We get a variety of answers to this question and rarely do we come across any business that is really doing it well. Some clients have their staff asking people how they heard about the business. This has consistently proven to be pretty inaccurate – […]
Aim for Better ROI with Retargeting
We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it can be a great way to convert a few customers who may […]
7 Ways Customers Contact You, Ranked
Not long ago (remember the 80s?) customers didn’t have a ton of ways to get in touch with a business. You could call, send a letter, or show up in person. But the web has opened up a lot of new channels for communication. What are the top ways your customers are contacting you now? […]
Hurry Up and Wait. What to do Until the Rankings Come
Not where you want to be on Google yet? Long gone are the days where just putting up a new website makes the phone ring. So what are you supposed to do while you play the rankings game? How do you get things moving while you are waiting for some Google love? Here are 5 […]
Keeping Up With the Joneses: Good Marketing Strategy?
At one point or another, almost all of us have seen a neighbor bring home a fancy new car, TV or other toy. When we were kids, keeping up with the Joneses was supposedly one way you could measure your family’s success, and people, being the group animals we are, continue to be motivated by […]
Online Video: Has Its Time Finally Come?
Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […]