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Internet Web Online Marketing

Online Marketing ROI

Are You Maintaining Your Lead Funnel?

So far, 2024 is feeling a lot more like 2018 than 2022. What do we mean by that? The post-covid years were a boom time for plastic surgery and medical aesthetics, with many people practically begging for appointments. But what goes up must come down, and the softening of demand that started last year is […]

It’s Time to Personalize to Maximize Your Revenue

Unsurprisingly, 94% of marketers say that personalized marketing leads to more sales…yet only about 1/3rd of us feel like customers are getting a truly personalized experience with the brands they manage. We’ve seen that disconnect ourselves and heard the many reasons why personalization is a challenge for a busy medical office. For starters, there’s the […]

Getting Your Slice of the $16 Billion Dollar Pie

Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]

Online Marketing Advice You Should Go Ahead and Ignore

People are always looking for great online marketing advice. They read blogs and newsletters, they go to seminars, they look to marketing gurus for hot tips and million-dollar insights. But not all advice is good advice. Some of it is actually really terrible and counterproductive. Here are some bits of bad advice about online marketing […]

Why Your Business Needs 360 Marketing

It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads front and center, we were recently reminded how important it is to focus […]

Content Strategy: How to Not to Crash and Burn

It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]

Why Great Content Shouldn’t Be Treated as an Afterthought

There’s a super long list of things that self-anointed online marketing pros and SEO experts offer as advice on how to achieve more traffic and better rankings. Then, tacked on to the very end of that list, you might sometimes hear, “Oh and of course you need to have great content.” Like the content itself […]

Mobile Web vs. Mobile App: Is There a Marketing Difference?

Now that the dot com revolution has been reincarnated as the app development revolution, a lot of businesses (and their marketing companies) are weighing the benefits of creating a dedicated app for their product or service. Is this a solid gold path to online success, or should you keep your attention on the mobile web […]