When patients open your emails, they shouldn’t feel like they’re looking at one of those coupon flyers that used to come in the Sunday paper (remember the Sunday paper?). And they’re not going to wade through a book-length mishmash of random updates either. The most effective aesthetic practices use email to educate, inspire, and connect […]
Email Marketing
Reputation Management…for Your Emails?
You’re certainly already familiar with keeping up a healthy reputation and plenty of positive reviews on Google, Facebook and the other top review sites. Online reputation management is key for cosmetic and plastic surgeons, but you probably haven’t given much thought to the reputation of your emails…and that could be impacting the deliverability of your […]
Are Patients Reading Your Email Blasts?
We all get a lot of email. So is it really worth it to cram one more message into your patients’ Inboxes? We’re here to tell you that email marketing continues to be as effective and impactful as other top-performing online marketing tactics, including Google advertising and social media marketing. Email Metrics Here are the […]
Email Marketing for 2019: 7 Things to Do
Maybe it’s a bit of a surprise to you, but email marketing is far from dead and there are actually many things you should consider doing in 2019 to sharpen your game on email. For us, email marketing is an important component of the 360-degree marketing approach we recommend for all clients. It’s not just […]
“Unsubscribe Suggestions” Are Coming for Your Email List
At the end of 2017, Google began a roll out of a new quick-unsubscribe feature within Gmail. The unsubscribe cards appear on emails Gmail classifies as promotional as an “Inbox Tip.” These “Tips” can appear on promotional emails that a user rarely or never opens. They can either click to unsubscribe or hit the “No […]
Should You Consider Marketing Automation?
Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing automation […]
7 Reasons to Get on Board with Email Marketing
Maybe folks view email marketing as the modern-day equivalent of those irritating mailbox flyers, or maybe they think sending out newsletters is a surefire way to get tagged as a spammer. Both of these misconceptions are super wrong. And not just wrong, but costing you one of the most potentially powerful tools in your online […]
5 Ways to Ensure Your Email Blasts Are Error-Free
In a perfect world, every online marketing company and every client who sends out email blasts would deliver a flawless product, 100 percent of the time. But the unfortunate truth is that we live in a universe where coffee gets spilled, reality TV stars run for president, and email newsletters sometimes get sent with errors […]