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Remember how as a kid your mom always told you it’s rude to brag? Now, we don’t want to cause problems by implying that your mom doesn’t know what she’s talking about, but she almost for sure wasn’t giving you advice on your online marketing strategy. Taking pride in your awesomeness is a must for […]
Branding
Please Don’t Scare Your Customers
It might seem a bit strange that we have to write a blog about this, but we’ve noticed a particularly dastardly trend recently in marketingland: businesses scaring people into buying their product or service. Yes, it works (that’s why it’s still happening). No, you should not jump on the bandwagon. Some Examples So what […]
Online Video: Has Its Time Finally Come?
Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […]
How to Use Social Proof to Boost Your Business
We’ve talked a bit about the idea of social proof in the past and how showing your customers proof that other people love your business is a great way to increase sales. We’re going to tell you more about how you can use this for your own business, but first let’s define what social proof […]
How to Build Trust Online
Chances are when you decided to launch a website you weren’t thinking too much about trust. You wanted a way to talk about your products and services to the masses and drive more sales to your business. After all, that’s why you opened your doors in the first place, right? The challenge today is that […]
You Always Wanted to be a Movie Star, Right?
In his latest book, The Icarus Deception, marketing guru Seth Godin says that going into business takes more than just opening your door and waiting for customers to come. You are now in the spotlight, and thanks to the internet everyone has a voice about you. You have to put a load of work into […]
