If it’s been a while since you’ve actually read one of our blogs, we’ll spare you the drama: YES, you still need to be posting blogs on a regular basis. But we’ll forgive you for thinking that the written word is going the way of the Dodo in light of so many multimedia experiences on […]
Branding
7 Ways to Optimize Your Brand in Generative AI
For several decades, your website has been your digital “home base” and your most important online marketing tool. But we’ll let you in on a little secret: your absolute number one, most essential, embiggened-est marketing asset has always been and will always be your brand. We’ve stressed the importance of what we call a 360 […]
Thinking of Rebranding? 7 Web Marketing Considerations
For many if not most plastic and cosmetic surgeons, your name is your brand. Your work signifies who you are as a surgeon, your training and experience, your commitment to patient satisfaction, and so much more. But there are many good reasons to brand or rebrand your medical practice with a different name, including bringing […]
Now Is the Time to Gut Check Your Branding
With the insane busyness in cosmetic surgery offices over the past couple of years, you’d be forgiven if focusing on your marketing wasn’t a top priority. After all, you had all those pesky customers who wanted things! Priorities, priorities. But there are many signs that cosmetic surgery demand will soften a bit, at least over […]
Could Your Practice Benefit from Public Relations?
When most people hear the words “public relations” they immediately think that something has gone wrong and a company or brand is trying hard to put a positive spin out into the news cycle. And with all the scandals, missteps and just plain awful behavior from the people in many organizations today, it’s totally logical […]
Differentiate or Die
Well jeez, this is starting off awfully morbid! But hey, now that we have your attention, let’s take a couple minutes to talk about why differentiating your business is more important than ever. The Commodification of Everything First, a brief tour of the problem. No matter if you sell bicycle parts, wine tours, plastic surgery, […]
The Marketing Tao of the Starbucks Unicorn Drink
The Unicorn Frappuccino from Starbucks had it all: bright colors, whipped cream and enough sugar to make you pre-diabetic. While providing breast augmentations and tummy tucks is a far cry from slinging lattes, there’s a lot your plastic surgery practice can learn from Starbucks’ smartypants marketing move. Create a Buzz Whether you think that the […]
How to Create Exciting Content for a Boring Business
So your company does something that’s not exactly begging to be turned into a blockbuster movie trilogy…okay, or even a made-for-TV special. Face it, your business can be a bit boring. That’s not an insult, by the way—some of the most respected and lucrative industries are painfully dull to talk about. So, what’s the point […]