It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads front and center, we were recently reminded how important it is to focus […]
Content Strategy: How to Not to Crash and Burn
It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […]