As anyone in the aesthetic industry should know by now, your before and after photo gallery is an essential piece of your online marketing plan. High-quality photos, and lots of ’em, can be just what a prospective patient needs to take the next step and get in touch with your office.
But did you know that there is another excellent tool for engaging your site visitors and acquiring new leads? We’re talking about an online treatment planner.
What’s a Treatment Planner?
Put simply, most of your patients and prospects aren’t all that dialed in on all the procedures and treatments you offer. You might geek out about the latest laser, skincare device, or cellulite treatment technology, but the average patient can’t keep track. All they know is they want to look better.
One way to provide education about available treatments in a more engaging way is to provide a treatment planner on your site. The idea is simple: people point to the areas or concerns they want to improve, and the planner helps them build a list of treatments that may benefit them.
Some Metrics
For our clients with a treatment planner, the planner pages add up to about 8% of all page views on average. That might not sound like a huge bump, but here’s another way to look at it: The average is 5,000 more page views each year. That translates into a lot more engagement on your site.
Better still, the lead capture from the treatment planner is fantastic. This is because we set up our planners to provide results once the user provides an email address. On average, just over 25% of users who interact with the treatment planner submit a form with their email address. This translates into hundreds of prospective leads each month. While these leads may be in the earlier stages of the buying cycle, with a little lead nurturing work they can be turned into a steady stream of new patients.
Treatment Planner Styles
We offer two separate versions of our treatment planner. The simple version allows us to load in conditions and treatments specific to your practice, and provides a basic list of suggested treatments once a user provides their email:
The more advanced version is also fully customizable, and offers the additional user benefit of a treatment planner PDF that bundles all of their recommended treatments in a document branded to your practice. Here’s what a page from that might look like:
Interested in Adding a Treatment Planner?
We offer an affordable, one-time price to customize either treatment planner based on your services, install the planner on your site, and complete testing. Both treatment planners can be edited over time to add additional treatments or services. If you’re interested, please contact your account manager for a custom quote!
