It shouldn’t be news to anyone who’s done a Google search recently, but traditional organic listings are getting hammered lower and lower on search results pages. And no surprise, clicks from organic search results continue to drop. It’s trendy to say that all that traffic is now staying on Google, thanks to AI overviews and […]
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Where Is AI Getting Its Medical Info?
As artificial intelligence (AI) searches and conversations continue to increase and gradually take the place of traditional web search methods, it’s becoming increasingly important to understand which information these AI tools are relying on when formulating recommendations. In the context of medical searches, our clients are fighting to earn mentions through relevant, timely content that […]


