By all measures, demand for cosmetic surgery procedures is gangbusters right now. At the same time, we hear mixed things on the nonsurgical side of the house, with some clients reporting a somewhat similar demand increase while others are fairly flat or even down slightly since Covid hit just about a year ago. If you’re […]
Healthcare Marketing Strategy
What’s New in Online Marketing for 2021?
We’ve all lived through an amazing amount of change in 2020. Yay us! The pace of change is only likely to continue to escalate, and that applies to your online marketing tactics and strategies too. Let’s dust off the crystal ball and talk a bit about how the marketing landscape will change and how we’re going to be shifting effort […]
Healthcare Marketing Strategy in 10 Easy Steps
OK, we lied. The steps below aren’t easy. But, here are the things that, if you do them well, will solidify the marketing of your practice for years to come. Build Your Brand for the Long Haul Your brand is a lot more than the name outside your building. The biggest component here is understanding […]