It’s been almost 8 years since we last talked about the concept of 360 marketing, but given the shakeups in AI content generation, social media user behavior, Google algorithm updates, and so much more, we think it’s more relevant than ever. It’s not hard to wrap your head around the idea of 360 marketing: your […]
Healthcare Marketing Strategy
Why Your Potential Patients Don’t Trust You
Trust is the most important aspect of any doctor-patient relationship. Before someone even contacts your office, or before they schedule a repeat treatment, there are some basic levels of trust that need to be established. If not, they’ll look elsewhere for a provider who seems like a safe bet. Are you screwing up patient trust […]
7 Medical Marketing Strategies for Surviving a Downturn
Every small business owner wants to see their revenue heading on a straight upward line year after year. The closer it looks to a rocket launch, the better! But the reality is, even highly successful and well run businesses are subject to broader market trends, bumps in the road, and unexpected shakeups. What’s this have […]
Our Top 5 Plastic Surgery Marketing Trends for 2024
Another year (almost) down, and what’s likely to be a massively transformative year ahead. Let’s get right into it and share some trends and developments that impact our clients’ marketing efforts! AI and Technology Transformation You can (and should) check out a ton of resources on how the pace of technological change in healthcare is […]
What Matters to You Don’t Mean Bupkis to Patients
Dear Doctors, we love working with you, we truly do. You are passionate, hardworking, persistent people who have dedicated your lives to medicine and built thriving businesses. At the same time, you’re also a bit of an odd bunch. You geek out about suture technology. You can talk with your colleagues for hours about hospital […]
What’s New in Healthcare Marketing?
The tactics to market a healthcare service online are significantly different than those to market a restaurant, repair shop, hair salon, or almost any other service or experience. They are also different from marketing for consumer goods and products. Due to the more sensitive nature of healthcare services, along with the larger and more conservative […]
What’s on the Healthcare Marketing Horizon for 2022?
Well folks, we made it. Sayonara to 2021 and all its Kardashian-ending, cash-scattering, Spongebob-impersonating, cicada-swarming craziness. Here’s hoping that all our clients can enjoy a busy 2022 but also get a little much needed breather to reflect and enjoy the good things life has to offer. This is the time of year when we dust […]
7 Ways Med Spa Marketing Is Getting Harder
If you’ve been running a med spa for many years or you’re just starting out, you have seen firsthand that it takes a lot to be successful. You have to have an amazing team, welcoming office, an on-point product mix, and a strong way to build your patient base. On that last point, your med […]