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AI tools have gobbled up mountains of info in the quest to create the most all-knowing thing our world has ever seen. Whether you see this as a frightening or hopeful turn of events, one thing is certain – much of your expertise and brand info has already been slurped up, integrated into “AI Answers” that remove your story (and your website) from the equation.
But fear not, weary travelers. There are still ways for your practice to stand out and earn mentions in AI tools. It takes a concerted AI optimization effort, along with digging deeper and coming up with types of content that are and always will be uniquely yours. Here are 3 ways to remain part of the conversation and “AI proof” your content.
Make Original Videos and Graphics
Sure, your likeness can be faked on all kinds of video generators these days. But it’s worth spending the actual time to put your actual self in front of an actual camera and sharing the type of info people want to see on video today.
If you have someone in-office who helps with your social media, they can guide you on what’s trending and what type of evergreen content gets the most traction. Some types of surgery content, if not too graphic, can get a lot of views and engagement. Just yakking in front of a blank wall, unless you are uber charismatic, is unlikely to be your best use of time.
Similarly, branded infographics, patient testimonial photos, and other images that are uniquely yours are wonderful to share on the web. The more unique multimedia you have related to your practice, the more likely it will be picked up and referenced by AI tools.
Publish Unique Research
AI tools aggregate data and make predictions based on a likely series of events. They do not generate data – but you can, and should. In addition to scholarly research you submit to peer-reviewed journals, think about how you can slice and dice the information right within your own practice to provide insights about questions patients might have.
As an example, you could pull the past 5 years of patient data from your EMR and publish a study of the most popular months for certain kinds of surgery. Or you could share which procedures have had the most increase in popularity since the start of the decade.
Spend a few minutes to think about how you can use datapoints already at your fingertips to tell stories and answer patient questions about the world of cosmetic surgery.
Share Your Educated Opinion
There are already hundreds of thousands of resources explaining how a breast augmentation is performed. The internet doesn’t need you to chime in too. But what are your thoughts about one breast implant type over another? What recent breast augmentation trend has you scratching your head? What do you think is the most important step to take during recovery for the best results?
Sure, AI tools can and will offer opinions too. But your own professional opinion will never be something that these tools know for sure, so they will need to cite you when formulating answers to questions like these.
Summing Up
AI tools are shifting the ground under our feet, and it can be hard to know where to invest given the monumental change happening already and the upheavals to come. It may be tempting to take a “wait and see” approach, but by the time it’s clear what path to take, many of your competitors will already be well ahead of you.
Be proactive, invest in and showcase the things that make your practice unique, and continue to tell your own story. We think that following this path – which, honestly, is not all that different from the path you should have been on before the advent of AI – will get you noticed and help you earn a consistently growing patient base.
