It’s been said so many times, but that doesn’t make it any less true: Content is King. People on the web are hungry for content that educates and entertains. In turn, sites are hungry to offer it and search engines are hungry to connect searchers with it. That’s a lot of hungry, hungry hippos if you ask us.
So what kind of content should you be developing for your site? And how much of it? The content landscape is always changing, but we put together custom search engine marketing plans that are driven by ongoing production of high-quality written and visual online content that gets noticed by the search engines and real live people who want what you have to offer.
Contact us if you need help crafting amazing content that fits with your brand and rocks the socks off your customers.
Types of Content Marketing
- Blogs – Blogging is a key component of all our search engine marketing efforts. It’s a great way for our clients to spread the word on news and industry updates, or do a deep dive on a topic that’s of special interest to a subset of customers. We find that blogs do a great job of bridging the gap between the constant drive for fresh content and the need to contribute something substantive and meaningful.
- Social Media Posts – We produce written and visual content for the biggies of social media like Facebook and Twitter, and also engage in other sites where there is a lot of social interaction. For instance, for our medical clients, RealSelf has become an excellent forum to answer questions, encourage patient interaction, and more. We seek out anywhere we can have an engaging dialogue with people considering our clients’ services.
- Articles – Though not as hot a commodity as they once were, longer articles can provide more extensive coverage of a topic and be a good fit for site that want to provide readers with a richer content experience. Longer articles that are highly focused on a rather esoteric or abstract issue often can rank very well and help a client to become positioned as an expert in their field or specialty.
- Video – As billions of YouTube users can attest, video continues to be very popular. It’s cheaper than ever to produce, though that doesn’t necessarily make it ‘cheap.’ We can help you determine if it makes sense to produce video in-house for social media channels, and if you need high-quality video production, we partner with videographers who know how to highlight your products and services from a customer point of view.
- New Webpages – As we’ve said many times, building a website is not a “set it and forget it” process. Information changes all the time, and it’s highly unlikely that you will not be offering anything new or doing anything different in your business a year from now. It only makes sense to keep your site up to date and attract your customers with new offerings through new pages on your website.
- Infographics – A bit of a fad that can still have some value when done right, infographics provide a visual way of displaying interesting or thought-provoking information. Animated infographics provide an added level of visual stimulation and can also help to educate when you need to show a process in action.
As you can see, we have a lot of experience creating content that makes a difference for our clients. Let us show you the talent and creativity of our team, and explain how all this great content connects back to your bottom line. Contact us today to learn more.