How SEO/SEM can benefit your business.
- Create a user-friendly website through reliable SEO techniques to generate more traffic, higher conversion rates, and more revenue.
- Optimize your website’s content to increase your business’s visibility and search engine authority.
- Reach the right audiences that are most likely to convert.
Climbing the search engine rankings is a two-step process. First, search engine optimization (SEO) tactics make sure your site is all set to play nice with Google, Bing and others. Then, search engine marketing (SEM) tactics show the search engines why you deserve to earn top rankings.
SEO and SEM are intimidating topics for anyone to tackle. If you’re feeling overwhelmed by figuring out what it takes to please the search engine gods, always feel free to contact us for more specific insights.
Search Engine Optimization
If you asked the question, “What is SEO?” even 3 years ago, our answer would be very different than it is today. And no doubt, our answer will be a bit different a year from now. Like many areas of online business, the best practices in search engine optimization evolve rapidly, as Google and other search engines constantly look for ways to provide more helpful search results to their customers.
SEO is about the specific tactics performed to spruce up your website pages so that they can be easily digested by the search engines and recognized as worthwhile resources. Even today, many web companies don’t take this seriously or use sloppy code so they can save a few bucks. So before moving forward with your site optimization, sometimes it’s best to take a few steps backwards first.
Using a proprietary 53-point checklist to evaluate the optimization quality of your site, we’ll isolate the factors we’ve personally found have the greatest impact in affecting search results, and put all our focus on those.
Once your site is fully optimized for search engines, it’s time to launch the search engine marketing phase.
You + Sector45
- We have well over 25 years of combined experience in healthcare marketing
- We've helped over 100 medical practices and hospital groups market on the web
- We don't lock our clients into long-term contracts - we prove our value every month
- We are committed to being Ridiculously Responsive, spoiling our clients with the best service
- We are small on purpose so that we can understand our clients personally and remain nimble
Contact us for a no-hassle, no-obligation chat about how we can help your medical marketing effort.
Search Engine Marketing
Marketing your site to search engines lets them know what your website offers, demonstrates that the site is being updated regularly and generally shows why your site deserves to earn top rankings. If you think of your site as a house, SEO covers the blueprints and construction, while SEM is about the utilities that keep the juice running. If you don’t pay your electric bill, the lights go out. Similarly, if you don’t keep updating your site and continue to promote your business across the web, you won’t be able to attract new visitors.
Building a thoughtfully optimized website is a great start, but that’s just where the real work begins. You need to show Google and the other search engines that you exist and that you deserve the attention of web searchers. Our search engine marketing services include a customized combination of tried and true digital marketing tactics each month to show the search engines that you’re in it to win it.
Think about it this way. Just like you, every one of your competitors wants to be ranked #1 in Google, so Google has to somehow figure out who deserves to get ranked at the top by providing the best possible information and experience. Showing to Google that your site is that high-quality, highly relevant resource is what SEM is all about.
SEO vs. SEM
SEO and SEM really go hand in hand and you can’t be successful with just SEO. Depending on your target market and how aggressive your competitors are, you might see a bump in visitation right after you complete SEO work on your site, but after that your rankings will inevitably fade out without more attention to the site.
The only way to sustain top search results for a long period of time is to remain active online through a variety of SEM tactics. Continual updating and expansion of your web presence is an absolute must if you want more and more people to pay attention to you.
SEO & SEM FAQs
What is the difference between SEO and SEM?
SEO and SEM are two different marketing tactics that are used to help your reach your target audience and gain visibility on search engine page results (SERPS). Search Engine Optimization (SEO) can help drive traffic to your website by using organic methods, while Search Engine Marketing (SEM) drives traffic using paid tactics. SEO and SEM for plastic surgeons, cosmetic surgeons and med spa clinics should be a top priority when starting your digital marketing journey.
What SEO tactics are used in healthcare digital marketing?
SEO for plastic surgery, cosmetic surgery and med spa digital marketing uses a variety of organic methods to drive traffic to your website. What do we mean by, “organic”? While most SEO tactics are free of pesticides and GMOs, that’s not the type of organic we’re talking about here. The word “organic” in the digital marketing world refers to tactics that naturally generate traffic over time.
Commonly used organic SEO methods include:- Improving website speed and structure.
- Creating stellar content with well-researched information and relevant keywords.
- Optimizing on-page SEO to clearly define what your site is about.
- Link-building on and off-site to establish trust and authority.
- Connecting with target audiences through social media channels.
- Facilitating and sharing positive testimonials and reviews.
While it won’t get you fame and fortune overnight, implementing the right SEO for your cosmetic or plastic surgery practice will create a website that search engines trust, which leads to higher site rankings and visibility for your target audience.
Why is search engine ranking important for my practice?
If you haven’t heard yet, the search bar killed the yellow pages. Today’s consumers — over 90% of them — search for services online. The higher you rank for your services, meaning how high your site appears at the top of the search engine page results (SERP), the higher probability of the user clicking on your site’s link.If your practice isn’t ranking high enough on searches related to plastic surgery, cosmetic surgery or med spa services then you’re missing out on prime opportunities to get more traffic, increase site visibility, and most importantly, get more people in the door.
For those of you who love math: Better search ranking = Better traffic = Better conversion rates.
What can SEM do for my website?
Search engine marketing is a pay-to-play digital marketing tactic that helps get your plastic surgery, cosmetic surgery or med spa services noticed quickly. SEM uses paid search advertisements like Pay-per-click advertising (PPC) to showcase your website and services to the right audience when relevant words and phrases are searched.
A successful SEM strategy for your plastic surgery, cosmetic surgery or med spa website requires in-depth knowledge of how SEM works on different platforms, how to target the right audience and how to analyze ad statistics to increase click-through-rate and conversions.
Is SEO or SEM better for my plastic/cosmetic surgery practice?
While SEO and SEM can be used on their own, utilizing one tactic without the other is like having the mac without the cheese, the Bert without the Ernie or the happy trees without the Bob Ross. It’s just not as exciting or impactful.
Both tactics work together to make bigger gains for your plastic surgery website ranking as well as site visibility.
An SEO-friendly site will build your brand awareness and provide relevant, credible content for your audience and search platforms. While it takes time to climb the ranks with SEO, it lays a solid foundation for successful SEM.
A strategically targeted SEM campaign paired with an SEO-friendly site can catapult your ads to the top of the SERPs. This is especially beneficial for websites that are newer or noticing a decrease in SERP ranking.
Why Sector45 for SEO
We Stand Behind You, and Our Work
The one thing you’ll will realize about working with Sector45 on your search optimization plan is that we are not like most search engine marketing firms. We spend the time to educate you about what we do and why our SEO/SEM strategies work. We back up everything we say and do with data and analysis. And every month we deliver metrics to each client showing where you stand so we can plot a course that’s designed to help you reach your goals.
We Stay On Top of the Latest Tactics
If we just did the same thing over and over, we’d be yesterday’s news in a heartbeat. We scour the trends and read every SEO blog, industry digest and other resource we can get our hands on. This isn’t just for us to practice our speed reading skills. This is about looking for new tactics that we can put into action immediately to help our clients stay ahead.
We Create a Custom Plan Just For Your Business
Our evaluation process during our proposal page takes a close look at your existing online assets, and from there we’ll custom-design SEO and SEM plans to fit your needs. Please contact us to take the next step.
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