12123121
featured-img

SEO/SEM

Climbing the search engine rankings is a two-step process. First, search engine optimization (SEO) tactics make sure your site is all set to play nice with Google, Bing and others. Then, search engine marketing (SEM) tactics show the search engines why you deserve to earn top rankings.

SEO and SEM are intimidating topics for anyone to tackle. If you’re feeling overwhelmed by figuring out what it takes to please the search engine gods, always feel free to contact us for more specific insights.

Search Engine Optimization

If you asked the question, “What is SEO?” even 3 years ago, our answer would be very different than it is today. And no doubt, our answer will be a bit different a year from now. Like many areas of online business, the best practices in search engine optimization evolve rapidly, as Google and other search engines constantly look for ways to provide more helpful search results to their customers.

SEO is about the specific tactics performed to spruce up your website pages so that they can be easily digested by the search engines and recognized as worthwhile resources. Even today, many web companies don’t take this seriously or use sloppy code so they can save a few bucks. So before moving forward with your site optimization, sometimes it’s best to take a few steps backwards first.

Using a proprietary 53-point checklist to evaluate the optimization quality of your site, we’ll isolate the factors we’ve personally found have the greatest impact in affecting search results, and put all our focus on those.

Once your site is fully optimized for search engines, it’s time to launch the search engine marketing phase.

Search Engine Marketing

Marketing your site to search engines lets them know what your website offers, demonstrates that the site is being updated regularly and generally shows why your site deserves to earn top rankings. If you think of your site as a house, SEO covers the blueprints and construction, while SEM is about the utilities that keep the juice running. If you don’t pay your electric bill, the lights go out. Similarly, if you don’t keep updating your site and continue to promote your business across the web, you won’t be able to attract new visitors.

Building a thoughtfully optimized website is a great start, but that’s just where the real work begins. You need to show Google and the other search engines that you exist and that you deserve the attention of web searchers. Our search engine marketing services include a customized combination of tried and true digital marketing tactics each month to show the search engines that you’re in it to win it.

Think about it this way. Just like you, every one of your competitors wants to be ranked #1 in Google, so Google has to somehow figure out who deserves to get ranked at the top by providing the best possible information and experience. Showing to Google that your site is that high-quality, highly relevant resource is what SEM is all about.

SEO vs. SEM

SEO and SEM really go hand in hand and you can’t be successful with just SEO. Depending on your target market and how aggressive your competitors are, you might see a bump in visitation right after you complete SEO work on your site, but after that your rankings will inevitably fade out without more attention to the site.

The only way to sustain top search results for a long period of time is to remain active online through a variety of SEM tactics. Continual updating and expansion of your web presence is an absolute must if you want more and more people to pay attention to you.

To reach new visitors through the search engines, all sites need ongoing search engine marketing services. Well over 95% of the clients we serve also need some level of search engine optimization to first position their site for the best possible degree of success.

Why Sector45 for SEO

The one thing you’ll will realize about working with Sector45 on your search optimization plan is that we are not like most search engine marketing firms. We spend the time to educate you about what we do and why our SEO/SEM strategies work. We back up everything we say and do with data and analysis. And every month we deliver metrics to each client showing where you stand so we can plot a course that’s designed to help you reach your goals.

If we just did the same thing over and over, we’d be yesterday’s news in a heartbeat. We scour the trends and read every SEO blog, industry digest and other resource we can get our hands on. This isn’t just for us to practice our speed reading skills. This is about looking for new tactics that we can put into action immediately to help our clients stay ahead.

Our evaluation process during our proposal page takes a close look at your existing online assets, and from there we’ll custom-design SEO and SEM plans to fit your needs. Please contact us to take the next step.

Climbing the search engine rankings is a two-step process. First, search engine optimization (SEO) tactics make sure your site is all set to play nice with Google, Bing and others. Then, search engine marketing (SEM) tactics show the search engines why you deserve to earn top rankings.

SEO and SEM are intimidating topics for anyone to tackle. If you’re feeling overwhelmed by figuring out what it takes to please the search engine gods, always feel free to contact us for more specific insights.

Search Engine Optimization

If you asked the question, “What is SEO?” even 3 years ago, our answer would be very different than it is today. And no doubt, our answer will be a bit different a year from now. Like many areas of online business, the best practices in search engine optimization evolve rapidly, as Google and other search engines constantly look for ways to provide more helpful search results to their customers.

SEO is about the specific tactics performed to spruce up your website pages so that they can be easily digested by the search engines and recognized as worthwhile resources. Even today, many web companies don’t take this seriously or use sloppy code so they can save a few bucks. So before moving forward with your site optimization, sometimes it’s best to take a few steps backwards first.

Using a proprietary 53-point checklist to evaluate the optimization quality of your site, we’ll isolate the factors we’ve personally found have the greatest impact in affecting search results, and put all our focus on those.

Once your site is fully optimized for search engines, it’s time to launch the search engine marketing phase.

Search Engine Marketing

Marketing your site to search engines lets them know what your website offers, demonstrates that the site is being updated regularly and generally shows why your site deserves to earn top rankings. If you think of your site as a house, SEO covers the blueprints and construction, while SEM is about the utilities that keep the juice running. If you don’t pay your electric bill, the lights go out. Similarly, if you don’t keep updating your site and continue to promote your business across the web, you won’t be able to attract new visitors.

Building a thoughtfully optimized website is a great start, but that’s just where the real work begins. You need to show Google and the other search engines that you exist and that you deserve the attention of web searchers. Our search engine marketing services include a customized combination of tried and true digital marketing tactics each month to show the search engines that you’re in it to win it.

Think about it this way. Just like you, every one of your competitors wants to be ranked #1 in Google, so Google has to somehow figure out who deserves to get ranked at the top by providing the best possible information and experience. Showing to Google that your site is that high-quality, highly relevant resource is what SEM is all about.

SEO vs. SEM

SEO and SEM really go hand in hand and you can’t be successful with just SEO. Depending on your target market and how aggressive your competitors are, you might see a bump in visitation right after you complete SEO work on your site, but after that your rankings will inevitably fade out without more attention to the site.

The only way to sustain top search results for a long period of time is to remain active online through a variety of SEM tactics. Continual updating and expansion of your web presence is an absolute must if you want more and more people to pay attention to you.

To reach new visitors through the search engines, all sites need ongoing search engine marketing services. Well over 95% of the clients we serve also need some level of search engine optimization to first position their site for the best possible degree of success.

Why Sector45 for SEO

The one thing you’ll will realize about working with Sector45 on your search optimization plan is that we are not like most search engine marketing firms. We spend the time to educate you about what we do and why our SEO/SEM strategies work. We back up everything we say and do with data and analysis. And every month we deliver metrics to each client showing where you stand so we can plot a course that’s designed to help you reach your goals.

If we just did the same thing over and over, we’d be yesterday’s news in a heartbeat. We scour the trends and read every SEO blog, industry digest and other resource we can get our hands on. This isn’t just for us to practice our speed reading skills. This is about looking for new tactics that we can put into action immediately to help our clients stay ahead.

Our evaluation process during our proposal page takes a close look at your existing online assets, and from there we’ll custom-design SEO and SEM plans to fit your needs. Please contact us to take the next step.