It’s a big point of differentiation that we do so much analysis before recommending any digital marketing tactic, whether it’s PPC advertising or an email marketing campaign. A lot of other firms will just say, “Oh, you want to give us money? Yes, please.” But we can point to dozens of examples where we actually told clients to put their wallets away because a certain marketing investment just didn’t make sense for them.
Even at firms that provide some analysis of marketing opportunities, very few follow up like we do and continue to evaluate the return on investment (ROI) to make sure that what looked like a golden opportunity is actually producing solid results. For instance, if a PPC campaign isn’t delivering the expected return, we monitor that closely and jump in to revise the ads or adjust spend as needed.
Nowhere Near “Set It and Forget It”
We take an active role in tracking client success. Each and every month, our clients receive a detailed report providing key metrics including:
- Total site visits and visits from organic searches
- Number of web leads
- Top sites that are referring traffic to the client site
- Top keywords relating to the client’s services/products and brand
- Most visited site pages
- PPC/remarketing statistics, if applicable
Beyond this reporting, we regularly complete competitor audits to ensure that our clients are competitive on the key metrics that Google uses to determine how sites rank. When we uncover new metrics worth analyzing or see that a client’s competitor has decided to step up their game, we’re are ready to take immediate action.
Lead Tracking & Auditing
Sector45 works hard to track every investment you make online, and that means recording how many leads come in from your website. Along with your site visitation, leads generated is an excellent measure of your overall online marketing success.
We’ve developed our own proprietary lead management Wordress plugin called LeadAlign that provides lead tracking for medical websites. This robust, HIPAA-compliant system helps you track what happens to each lead after you receive it from your website, and lets you know where all those leads came from. You and your office staff can easily record whether a lead was called back, whether they scheduled an appointment, and whether they purchased your products or services. From there, it’s just a simple analytic step to determine the return from leads that came into your website.
The Big Benefits of LeadAlign
- A secure lead management platform with login access helps you maintain information security and HIPAA compliance.
- You can quickly and easily calculate return on investment (ROI) from a full range of online and offline sources and campaigns.
- Instead of keeping track of emails, you can manage leads all in one place with real-time status updates.
- The flexibility of the form tracking means you can add other forms such as a virtual consultation to securely receive patient photos and info.
- At just $150/month, LeadAlign saves thousands of dollars per year over other HIPAA-compliant solutions.
We’re happy to provide a no-cost, no-hassle demo of the LeadAlign system. Just drop us a note for more info.
IDing Offline Leads with Call Tracking
For even more comprehensive lead tracking, we offer custom HIPAA and HITECH-compliant call tracking phone numbers for just a few dollars per month. With unique call tracking set up, we can gather more in-depth insights about which marketing campaigns, website pages and keywords are driving phone calls and conversions to your practice, giving you an even better sense of which marketing investments are providing the best return.
And don’t worry—using different tracking phone numbers won’t “wipe out” your old number. Any clients who have your regular office number memorized will still be able to reach you without any issues. Also, if you remove call tracking from your site and someone tries an old number, those calls will keep coming through to your primary line.
When the phone rings, you’ll know:
- Caller name
- Phone number
- Advertising channel
- The ad that led to the call
- Keywords used by the caller
- Pages the caller viewed on your website
- Caller history
You’ll also have access to call recordings, allowing you to review calls and assess how in-office call response is helping or hurting your conversion rates.
Set-up includes your own call tracking account where you can see all caller information anytime you’d like. At the end of each month, we send a detailed call tracking report and a breakdown of where your leads came from for that month.
Your leads are one of your most precious business resources. Put simply, increasing leads flowing into your business is what Sector45 is all about. It only makes sense to get the clearest possible picture of your leads and equip your business with the tools necessary to turn every one of those precious leads into a new patient or customer.
Marketing Metrics Matter
We’re not just numbers guys – we produce the fun, educational and entertaining content that captures attention and drive sales too – but we firmly believe that to use our clients’ marketing dollars wisely, we need to put metrics-driven analysis front and center.
If you have a few online investments that just aren’t firing on all cylinders, contact us and we’ll be happy to provide our insights.