Sure, social media gets all the buzz these days. But the fact is that email marketing remains one of the most cost-effective ways to keep in touch with your customers and generate new business. Building your email list is about much more than simply adding email addresses to a spreadsheet. Your email subscribers are looking for special offers and entertaining content that encourages them to stay connected.
Need help with your email marketing? Contact us for a complete assessment of your current efforts and our recommendations for improving your effectiveness.
Marketing through email is a popular tactic for small and medium-sized businesses for several reasons. First, it is much more cost effective than interruption marketing tactics like radio ads, television ads, or print media. In addition, conversion rates are higher because people on your email list have already said “I like you and its okay to market to me.” There isn’t anything more powerful than permission marketing, when it’s done right.
Our small business email marketing system allows you to build and manage an email list, send out personalized newsletters, and track results. It’s completely browser-based and simple to use. Not sure what to say to your email subscribers? We can help you develop an editorial calendar, brainstorm promotions, and even assist with the writing and design of your newsletter.
Keep in mind that you have to be sensitive and responsive to the privacy needs of your email subscribers. It is not appropriate to market to customers if they have not given you permission to do so, and continuing to send emails to customers who wish to unsubscribe can give you a bad reputation and open you up to legal action and costly fines through Federal law.
The ease of sending email is a good and bad thing. It makes communication very easy, but it also makes it far too easy to upset email recipients and even get your email server blacklisted for spam in extreme cases. Sector45 offers an email marketing system that can help you do it the right way and keep your email list protected.
Effective email marketing campaigns can bring hundreds of visitors to your site, and keep your brand in the minds of your customers. We’re happy to share examples of some email marketing campaigns we’ve executed and the metrics behind them, including how many recipients opened the email and took further actions such as clicking on a special within the email or contacting the client. Please contact us for some examples.