It’s easy to feel overwhelmed by the idea of online marketing, but really your healthcare practice’s digital marketing strategy can be broken down into 2 steps: first, whip your site into shape. Next, market the heck out of it. Then you get to sit back, track the numbers every month and toast your success. (Okay, 3 steps.)
You can read a little more about our digital strategy process, and always feel free to contact us if we can answer any questions. We’re happy to help.
Step 1: Get Your Site in Order
The first thing you should do is take an honest look at your website to see what could stand to be fixed. Some folks need a complete redo. Others just need a few optimization tweaks and they’re off to the races.
When reviewing your existing site, we’ll put together a custom quote recommending only the work that’s needed to put your site on the road to success. This typically involves some combination of web design, web development and search engine optimization. You’re free to keep a copy of our analysis even if you choose to go with another vendor. (But why would you do such a foolish thing?)
Step 2: Ongoing Marketing
Once your site is in the best possible position to bring in new patients, it’s time to start ongoing digital marketing efforts. The fundamentals of marketing success online are really no different than establishing a successful healthcare practice offline:
- Clearly demonstrate the value you offer
- Pay attention to your customers and treat them well
- Take a vested interest in making your product or service the best it can be
Translating this philosophy to your healthcare marketing strategy can include different tactics, like content creation or social media marketing, but every single one has to make sense. Your online marketing success should be trackable and your online marketing efforts should deliver measurable results.
First make sure your site is doing all it can to get you found online…
Then turn to a series of online strategies that get you noticed…
And each month, track the results of those efforts to build on your success.
If you have any questions about how to best leverage the right digital strategy efforts for your business, we’ve got answers. Just contact us and we’ll set up a time to chat.