Before & After Photo Gallery

Today’s internet is a visual experience, and the majority of consumers are accustomed to seeing pictures of the product before they buy. This is especially true for practices that offer cosmetic services. For most potential patients who are considering your services, displaying before and after images on your website is just as important as posting your credentials.

Adding an online photo gallery to your plastic surgery, cosmetic surgery or medical spa website will showcase your services, capture the attention of your visitors and increase the likelihood of them booking a consultation.

Taking quality photos is essential for creating a beautifully crafted photo gallery. Your images should be high-resolution, well-lit photos taken from various angles. Blurry, grainy photos just won’t cut it, so leave your polaroids in the time capsule.

Also, creating a station to take photos will keep your background consistent. Consistency makes lining up the images for comparison much easier, so your viewers won’t be distracted by differing heights, angles and backgrounds.

Whenever possible or permitted, it is always a good idea to add the patient stories. Personal stories help readers relate to the images more, especially when they are hoping for similar results. Again, if photos are gritty or blurry, potential clients are going to find it harder to visualize those results for themselves.

For more pro tips on taking better photos for your online gallery, read our before and after photo blog post.

You will need to do the leg work for creating excellent images, but your involvement in the uploading and sharing process is entirely up to you. Our team of experts can tackle the fine details like uploading, cropping, aligning and optimizing for SEO. We’ve helped many of our clients develop and maintain modern, user-friendly photo galleries.

Photo galleries for aesthetic and cosmetic practices are extremely valuable, but even more so for those that are just starting out. Data on online page visits show that patient photos are the most visited pages on an aesthetics-focused website. Many people won’t even consider working with you if they don’t see any before and after photos.

Being able to share the photos of your work online, not just in the office, will get your practice noticed by a wider audience. Even with minor cosmetic treatments like nonsurgical treatments and minimally invasive procedures, it’s important to showcase improvements in detail whenever possible.

You can and should use social media to showcase your patients’ before and after results. However, social media platforms can be particular about the kinds of images you post, which can create hurdles when sharing certain images. Adding images to your website gives you more freedom to display more procedures for your visitors to view.