Times they are a-changin’ in the world of medical marketing. And if you need some help a-strategizin’, count on us. We’ve helped multi-specialty hospital groups, multi-surgeon group practices and medical device manufacturers navigate the increasingly complex marketing landscape that holds the key to long-term growth.
Marketing for Large Healthcare Organizations
Ten or even 5 years ago, it was just fine making a go of it in the world as a small solo practioner dentist, orthopedist, podiatrist, or plastic surgeon. But with the onset of private equity, consolidations, and managed care mergers, you need to be a big fish (or attached to one, lamprey-style) in order to truly thrive.
With size can come efficiencies of scale, streamlined processes, and service innovations. But just as easily, size can get in the way of making a true connection with patients and providing the best possible care. We have experience helping larger healthcare organizations tell a compelling story that ties together member doctors and providers and demonstrates why they are leaders in their fields and communities.
Beyond the story, we can help you uncover areas of inefficiency in your marketing and operations. We offer one-time and recurring consulting efforts that can include:
- Auditing your web properties against best practices for SEO, usability, and more
- Analyzing the lead conversion funnel to find pinch points and improve conversion rates
- Managing marketing vendors to ensure deliverables are met and quality is maintained
- Providing performance metric benchmarks for PPC, SEO, social media marketing, and more
- Researching and recommending marketing solutions for items such as appointment reminders, HIPAA-compliant patient texting, payment processing, and more
If you are struggling with growth within your healthcare organization, it’s time for a fresh perspective. Feel free to contact us if we can answer any questions. We’re happy to help.
You + Sector45
- We have well over 25 years of combined experience in healthcare marketing
- We've helped over 100 medical practices and hospital groups market on the web
- We don't lock our clients into long-term contracts - we prove our value every month
- We are committed to being Ridiculously Responsive, spoiling our clients with the best service
- We are small on purpose so that we can understand our clients personally and remain nimble
Contact us for a no-hassle, no-obligation chat about how we can help your medical marketing effort.
Patient Acquisition Strategies
The fundamentals of wooing patients online are a lot like the fundamentals of being a success in the dating world. We kid you not! And if you want patients to swipe right, it means putting in the legwork both to market your organization well, and to actually deliver on what you say you are.
- Clearly demonstrate the value you offer
- Pay attention to your customers and treat them well
- Take a vested interest in making your product or service the best it can be
Translating this philosophy to your healthcare marketing strategy can include different tactics, like content creation or social media marketing, but every single one has to make sense. Your online marketing success should be trackable and your online marketing efforts should deliver measurable results.
Optimize
First make sure your brand is doing all it can to get you found online…
Promote
Then turn to a series of online strategies that get you noticed…
Measure
And each month, track the results of those efforts to build on your success.
With a strong patient acquisition strategy and a commitment to follow through, you can ensure that your top of funnel pipeline remains healthy. If you are struggling with patient acquisition, just contact us and we’ll set up a time to chat.
Patient Retention Strategies
We’ve helped many healthcare organizations and solo practitioners who are leaving gobs of money on the table by not nurturing an ongoing relationship with happy patients. It’s simply not enough to focus on more and more new leads. Is your organization doing everything it can to keep patients coming back? We can help you develop a system to improve retention by highlighting:
- New ways to reach and engage with your existing patient base
- Advancements in service offerings or expanded services
- Rewards programs that are fun to use and relevant for your patients
- Ideal timing for promotions, sales and discounts through the year
- Content that is proven to get patients to re-engage
Provide a friendly face and excellent value, and your patients will be eager to come back. We can help you stay top of mind and persuade your patients to stay loyal. Contact us to discuss in more detail and get our top insights.
Telephone No.8886704459