How Social Media Management can benefit your business.
- Make connections with your customers and reinforce your business’s brand.
- Save time and money using the right marketing tactics on the right platforms.
- Create a voice for your brand that will increase customer engagement and nurture a loyal customer base.
This isn’t 2007 and we don’t need to tell you how there’s this “cool new thing” called Facebook. You know the drill by now, at least the big picture. But maybe you still really wonder how your business can leverage social media wisely – having a healthy presence that drives new business, without spending every waking moment tweeting, blogging or looking for the next Grumpy Cat.
Small Business Social Media Services
With Facebook now well over one billion users and statistics showing that half of these users log in every day, it’s clear where your social media marketing focus needs to be. But social media marketing involves much more than Facebook. How you integrate social with your other online channels can make or break its effectiveness.
Sector45 believes that social media marketing has to be part of the larger online marketing plan. Our core focus is getting you ranked on the search engines. Social media can help with that. But the social space also presents you with a fresh opportunity to make connections with customers and reinforce your brand every day. Nowhere is the combination of the right tactics with the right message more important than in social media.
A Note on Blogging
One of the best ways to get social is by starting your own blog. In fact, setting up a blog is a standard tactic for all of our clients. A blog helps you out in a number of ways:
- Regular blog posts on your site show Google that you’re continually updating your content and keeping it fresh. Plus, these posts give Google new pages to rank you for.
- Building a regular blog readership helps you keep in touch with customers and attract new ones.
- Blog content is easily and effectively shared on social platforms. For instance, a dog groomer could tweet: “Want to know the 5 hottest haircuts for French poodles?” and link followers to a blog post with pictures and more info.
- Unlike other social channels, you own and control all of your blog content. Facebook and Twitter could choose to shut down your account within a minute if they wanted to. Or, in a more real-world scenario, they could mess with their layouts and algorithms to preference paid content over anything you produce.
Social Media Marketing FAQs
What are the benefits of social media marketing for my practice?
Just about everyone is on at least one social media platform, which makes social media marketing the perfect tactic for connecting with your target audience and expanding your practice’s reach.
Social media marketing can help you achieve many goals including:
- Building brand awareness
- Driving traffic to your site
- Creating new channels to engage with your target audience
- Establishing trust with new clients
- Creating new leads
Understanding what your goals are for your plastic surgery, cosmetic surgery or med spa practice can help you pinpoint the best social media platforms for your business.
What are the best social media platforms to use?
Utilizing your practice’s patient demographic statistics is a good place to start when choosing the right platforms to focus on. Nevertheless, don’t be so narrowly aimed that you don’t test the waters with other platforms.
By creating profiles for a few major social media platforms like Facebook, Instagram, Snapchat and even Tik Tok, you may find new avenues to engage with your current patients and build new connections with potential clients.
How can I create a social media strategy for my practice?
Creating posts about what you’re eating, who’s in the office and all the places you find your inconspicuous cat is fun and all, but without a strategy, your social media efforts may be in vain. Don’t get us wrong, the fun stuff is valuable, but your social marketing strategy should create a need to find out more about your practice. This typically includes posts like patient’s results, office news and events and posts that personalize and create authenticity for your brand.
By working with social media marketing experts that specialize in plastic surgery, cosmetic surgery and med spa content creation, you’re getting highly focused content that zeroes in on the outcome you want.
Why do I need a social media marketing strategy?
Social media marketing isn’t just a set-it-and-forget-it endeavor. In order to achieve your big-picture goals, it’s important to understand the nuances of social media engagement. What to post, when to post it and on which social media platforms takes careful thought and strategizing. Having social media professionals at the ready can save you wasted time and effort on guesswork.
We provide proven tactics and personalized advice that will help you reach your audience and achieve your goals.
When can I expect to see results from my social media marketing efforts?
Making new friends, whether in person or online, takes time. However, when the right social media marketing strategy is implemented, you’ll be able to see the fruits of your labor pay off over the following months.
By creating positive interactions with your online audience, you’re building connections and trust. These newly made connections, which are then nurtured over time, can lead to long-term patient-practice relationships and ultimately word-of-mouth advertising and new leads. Voilà!
Can I advertise on social media?
Yes, advertising on social media is a great way to create new leads. Certain social media platforms like Facebook use advanced targeting options to help better your ideal customers which helps drive more relevant traffic to your site.
Get Help. Get Social.
From Facebook page creation to Facebook ads to larger social media campaigns involving content and giveaways, we’ve got you covered. But never forget that the key to social media success lies within your organization. Social isn’t something we can do for you. It’s something we can help you do a whole lot better. Contact us to learn more.
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