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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Climbing the search engines is a two-step process. First, we perform search engine optimization (SEO) tactics on your site itself so that your site is all set to play nice with Google, Bing and others. Then, we perform search engine marketing (SEM) tactics to show the search engines why you deserve to earn top rankings.

SEO is a meaty topic for us. Here are some links in this section to help guide your understanding and learn more about all we have to offer.

  1. What It Is
  2. How We Do It
  3. SEO vs SEM

SEO and SEM really go hand in hand and you can’t be successful with just SEO. Depending on your target market and how aggressive your competitors are being, you may be able to see a bump in visitation right after you complete SEO work on your site, but after that they will inevitably fade out without more attention to the site. The only way to sustain top search results for a long period of time is to remain active online through a variety of SEM tactics. Continual updating and expansion of your web presence is an absolute must if you want more and more people to pay attention to you.

We bet you have lots and lots of questions about SEO. We’ll try to tackle the big ones in this section and of course you can always contact us for more specific insights.

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