“Why is Site X ranking better than I am?” This is pretty much the most common question we get from our clients and from prospects. And for good reason. It’s the driving force that matter most when trying to attract the lion’s share of organic search traffic.
It turns out that the exact reasons for why certain sites rank better than others can be very difficult to figure out. This is because within the search engine algorithms, there are so many variables in play, with each variable weighted differently depending on another set of variables. In short, as some people of Facebook like to say, “It’s Complicated.”
But that doesn’t mean that there’s nothing to be gained by taking a hard look at the top competitors in your market. In fact, by performing Competitor Audits, Sector45 is able to uncover opportunities for helping our own clients to sharpen their competitiveness.
Please contact us to learn how a Competitor Audit can improve your search engine marketing results.
In broad strokes, these are the areas we review when studying competitor sites. From our analysis, we prepare a list of action items that are carried out in the month following the audit.
Competitor Audits are a key component of all our marketing plans. With so much information available on the web, it’s easier than you may think to “spy” on your competitors and make sure that your marketing efforts are up to snuff. Contact us if we can answer any questions about this service – we’re happy to help.