How Email & Text Marketing Can Benefit Your Practice
- Build and manage email and text marketing lists, send out personalized newsletters/text alerts, and track results.
- Include relevant links to bring more visitors to your website and encourage patient loyalty.
- Stay connected to interested subscribers and keep your brand top of mind.
Sure, social media gets all the buzz these days. But the fact is that email marketing remains one of the most cost-effective ways to keep in touch with your customers and generate new business. Building your email list is about much more than simply adding email addresses to a spreadsheet. Your email subscribers are looking for special offers and entertaining content that encourages them to stay connected.
Text message marketing is also a key component in a full-circle digital advertising effort. For quick announcements, special offers, and more, many of your patients would prefer to hear from you via text message. Starting a list is easy and blasting messages out can take only minutes.
Need help with your email or text marketing? Contact us for a complete assessment of your current efforts and our recommendations for improving your effectiveness.
Email Marketing Benefits
Marketing through email is a popular tactic for small and medium-sized businesses for several reasons. First, it is much more cost effective than interruption marketing tactics like radio ads, television ads, or print media. In addition, conversion rates are higher because people on your email list have already said “I like you and its okay to market to me.” There isn’t anything more powerful than permission marketing, when it’s done right.
Our small business email and text marketing systems allow you to build and manage your lists, send out messaging as often as you want, and track results. We handle the grunt work of configuring emails and texts based on the message you want to share. Not sure what to say to your subscribers? We can help you develop an editorial calendar, brainstorm promotions, and even assist with the writing and design of your newsletter or text blast.
You + Sector45
- We have well over 25 years of combined experience in healthcare marketing
- We've helped over 100 medical practices and hospital groups market on the web
- We don't lock our clients into long-term contracts - we prove our value every month
- We are committed to being Ridiculously Responsive, spoiling our clients with the best service
- We are small on purpose so that we can understand our clients personally and remain nimble
Contact us for a no-hassle, no-obligation chat about how we can help your medical marketing effort.
Subscriber Privacy & Choice
Keep in mind that you have to be sensitive and responsive to the privacy needs of your email and text subscribers. It is not appropriate to market to customers if they have not given you permission to do so, and continuing to send emails to customers who wish to unsubscribe can give you a bad reputation and open you up to legal action and costly fines through Federal law.
The ease of sending emails and texts can be a good and bad thing. It makes communication very easy, but it also makes it far too easy to upset recipients and even get your email server blacklisted for spam in extreme cases. Sector45 can help you do it the right way and keep your subscriber lists protected.
Email Marketing Examples
Effective email marketing campaigns can bring hundreds of visitors to your site, and keep your brand in the minds of your customers. We’re happy to share examples of some email marketing campaigns we’ve executed and the metrics behind them, including how many recipients opened the email and took further actions such as clicking on a special within the email or contacting the client. Please contact us for some examples.
Email/Text Marketing FAQs
Is email marketing still a relevant marketing tactic?
Just about every type of business from big to small continues to use email marketing to reach their customers. With over 90% of the US population using email for communication it’s safe to say that email marketing is alive and well. In fact, email marketing remains one of the most cost-effective and successful ways to reach your target audience.
What are the best practices of email marketing?
We wish we could say that email marketing was as simple as sending some newsletters to get conversions, but there are other factors that play into which email marketing tactics work best for your plastic surgery practice. From your target demographics to your location to the services being offered, your email marketing plan will be constructed based on these types of considerations and may need to be tweaked as we analyze your data. The best email marketing tactics will help your practice build a solid client email list, provide quality content that continuously provides clients with valuable content, and creates engagement with new and loyal customers.
What can working with a professional email marketing team do for my medical practice?
Emailing is a simple concept – write and send. But with the increased spamming and bulk emails, your healthcare practice needs to have a focused plan with the right keywords and direct messaging to get your clients to click on your message.At Sector45, we help you plan and execute exactly what you will say and how you will present it to your audience. Sure it takes a little dedication and elbow grease, but with our healthcare industry expertise and your great services, the ROI will be well worth the effort.
Is text marketing effective?
The average American checks their phone around 100 times per day. That’s an average of one phone check every 14 minutes, and text messaging often gets the most attention when it comes to mobile notifications.
Text marketing, or SMS marketing, for plastic surgeons, cosmetic surgeons and medical spas can get your message directly to those most interested in your services. It’s one of the quickest and most cost-effective ways to reach your target audience, and you’re much more likely to engage with them. So yeah, it’s pretty effective in our professional opinion.
Is text marketing or email marketing better?
When comparing text marketing versus email marketing, there are a few factors to should consider. Statistically speaking, text message marketing outperforms email marketing in both open rates and response rates. Most people respond much faster to text messages than to emails, as well.
That being said, text marketing focuses mostly on quick, time-sensitive messaging with minimal text and links. When you want to send more detailed information to a wider audience, email marketing is still the best course of action. When developing a marketing plan for medical spas and cosmetic and plastic surgeons, we have found that combining both tactics creates the best well-rounded marketing effort that brings value to your audience and conversions to your practice.
What are the benefits of using email and text marketing?
Email and text marketing require some form of permission from your customer to send them information and updates about your practice. By receiving permission from them, your clients are telling you, “yes, I am interested in using your services, please send me more information.”
Marketing plastic surgery practice or medical spa directly to an audience that has already shown interest in your business typically yields better conversion rates.
Are You a
Badass
Practice
Manager?
Learn the 8 tactics to bring in more patients and be a star in your doctor’s eyes
Download the HandbookTelephone No.8886704459