We don’t need to tell you – the professional services are more competitive than ever. Almost all solo practice lawyers, small law firms, accountants, consultants and others providing professional services need to find a constant stream of new business opportunities in order to grow. That’s simply not about taking out a few ads in the yellow pages and professional journals – and it hasn’t been for some time.
There are all kind of obstacles to your marketing success. For starters, you have the ever-present time crunch and the need to be completing billable work. So it’s all too easy for your marketing and client acquisition efforts to take a backseat. And when you do have time to focus, you may quickly find that you’re overwhelmed by the many online and offline marketing opportunities at your disposal. How do you make sense of them all? You have to be highly strategic about where you spend your marketing dollars.
The team at Sector45 can help you evaluate the opportunities you are considering and guide you toward the options that are the most likely to have a strong return on investment (ROI). We can execute tactics so that your time is spent on your own clients – where you add the most value.
Here’s an example of how we helped one client in the professional services field. After building an international presence in more than 30 markets around the globe, Beacon, a leader in sales consulting with an emphasis on assisting complex professional services and software organizations, needed to revisit its messaging and sharpen its online brand image. “Sector45’s design, writing and SEO expertise came together to deliver an on-time, on-cost solution that exceeded our expectations,” says Karen Hayward, the consultant on the project.
Sector45 crafted the company’s new tagline (“Mastering a World of Complex Sales”), authored content, and performed a complete design overhaul. Through ongoing marketing efforts, traffic to the site rose 38% just within the 3 month period after the new site launch. Check out Beacon’s website.
Sector45’s extensive experience with marketing services online means that you can be confident in the advice, strategy and tactics we recommend. Please contact us for a free assessment of your website and marketing mix.