To PPC or Not to PPC? – Part 2

Posted by:
May 11, 2015
Categories: Pay per Click (PPC)

Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these...

To PPC or Not to PPC

Posted by:
Feb 11, 2014

Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump...
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