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Should You Bother with PPC?

Posted by:
May 16, 2016
Categories: Pay per Click (PPC)

Oh, pay-per-click. You and your enticing promises to snare gobs of traffic in your giant net and dump a huge payload right on a website’s doorstep…and all for the low, low cost of an entire marketing budget and then some. We kid, we kid! (Mostly.) When done...

To PPC or Not to PPC? – Part 2

Posted by:
May 11, 2015
Categories: Pay per Click (PPC)

Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these...