It’s easy to adopt an obsessive, celebrity-crush-level focus on getting your website to one of those coveted top spots in Google’s search engine rankings. But with all signs point to Google dialing way back on mobile organic in favor of pushing paid ads...
It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the...
Oh, pay-per-click. You and your enticing promises to snare gobs of traffic in your giant net and dump a huge payload right on a website’s doorstep…and all for the low, low cost of an entire marketing budget and then some. We kid, we kid! (Mostly.) When done...
You may not realize it, but Facebook isn’t showing all of your posts. Not even to your fans and followers. Wait, what the h!#$? We talked about this a while back so if you haven’t been paying attention, listen up. If you are a business, Facebook is a pay to play...
Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these...
We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it...
