Instagram has been around since 2010 (WOW – we all had a lot fewer wrinkles then!) and has paved the way for many newer social platforms with its borderline-addictive formula and ability to stay relevant. Since the ‘Gram ain’t going anywhere soon, you need to make sure your account is playing by its rules. We […]
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What Matters to You Don’t Mean Bupkis to Patients
Dear Doctors, we love working with you, we truly do. You are passionate, hardworking, persistent people who have dedicated your lives to medicine and built thriving businesses. At the same time, you’re also a bit of an odd bunch. You geek out about suture technology. You can talk with your colleagues for hours about hospital […]
Your Online Marketing Sucks (Unless You’re Doing All of This)
If your practice doesn’t spend a lot of time focusing on online marketing, you might think that if you have a website, do some SEO, and jump on social media now and then, you’re all set. Wouldn’t that be nice! The reality is that, like almost everything these days, digital marketing and attracting new patients […]
Is Your Lead Management Process Broken?
We work our buns off to build your business online and deliver high-quality patient prospects to your phones and email Inboxes. For most of our clients, that’s where our work stops and their internal work of nurturing each lead begins. Here’s a checklist to make sure you’re doing what it takes to make the most […]
Thinking of Rebranding? 7 Web Marketing Considerations
For many if not most plastic and cosmetic surgeons, your name is your brand. Your work signifies who you are as a surgeon, your training and experience, your commitment to patient satisfaction, and so much more. But there are many good reasons to brand or rebrand your medical practice with a different name, including bringing […]
Tackling Some Bigger Questions behind Healthcare AI
As amazing as it sounds, the novelty of a non-human almost instantly writing high-quality essays, authoring computer code, and scripting ads has pretty much worn off. That was so last November! There’s no getting around the fact that ChatGPT and the related onslaught of AI technology will radically change and restructure how we relate to […]
2023 Healthcare Marketing Social Media Best Practices
We help a lot of clients keep their social media presence humming, but even if you’re all about DIY when it comes to social, there are some tried and true ways to make your effort a success. Take a look at these top tips for medical marketing on social media! Post at the Right Times […]
Are Web Search Results Getting Worse?
There’s no denying that we all seem to be getting increasingly sucked into the metaverse. Daily time on the web, social media, apps and online gaming tallies up to over 6 hours per day per person on average. But if we think about the internet as another country we travel to every day, is that […]