The secret is out. You’re no longer the only one who knows that content marketing is the key to a winning SEO strategy; all your competition knows it too. This means you’re now entering a constant attempt at one-upsmanship that resembles nothing so much as an arms race. How can you get ahead?
1. Get Creative
Winning a content arms race goes well beyond the normal strategies for content marketing. Everyone has a blog these days, and the Internet is saturated with articles and free white papers. While these are fine first steps toward growing your site, they’re also the same exact steps all your competition is taking. Like a chess master, plan several moves ahead.
Multimedia is one way to edge out the competition. Webinars, slide shows and video blogs are all a cut above the typical content strategy. Comics are another hot ticket, as evidenced by the viral success of sites like XKCD and The Oatmeal. Frankly, incorporating any high-quality graphics is a step in the right direction, especially if they’re cleverly disguised data delivery in the form of graphs and charts.
2. Go Interactive
Another way to win the content arms race is by incorporating conversations with your virtual audience. Q & A formats and discussions in blog comments help to build a sense of community through conversation. An active forum is another way to foster connections. Or, if you have a valuable interactive tool you can offer that the competition can’t, you’ve just cornered your niche market.
3. Be Brave
Finally, be willing to deliver what your competition is either reluctant or unable to themselves. Be open in sharing data from your own campaign, surveying your community. Capitalize on your unique strengths. In the race for content, this is the strategy that wins the war.
Of course, we’d be remiss if we didn’t blatantly plug our own content creation services, so here goes: if you need help crafting any kind of communication with current clients or prospects, and want to see how rock star content can make a difference to your bottom line, get in touch with Sector45 today.