You may have heard there’s a bit of economic turmoil going on. Even if your practice hasn’t seen a big drop in leads in recent months, it’s still worth paying a bit more attention to how you’re handling your leads so that you can capitalize on as many new patients as possible in 2023. Here […]
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How Much Should a Medical Website Cost?
With all of us facing sticker shock every time we drive by a gas station or hit the grocery checkout line, the price of things is top of mind these days. It seems like practically everything is outrageously expensive, and getting outrageous-er by the day. Since we’re in the business of building websites, we’ve taken […]
What’s New in Healthcare Marketing?
The tactics to market a healthcare service online are significantly different than those to market a restaurant, repair shop, hair salon, or almost any other service or experience. They are also different from marketing for consumer goods and products. Due to the more sensitive nature of healthcare services, along with the larger and more conservative […]
Now Is the Time to Gut Check Your Branding
With the insane busyness in cosmetic surgery offices over the past couple of years, you’d be forgiven if focusing on your marketing wasn’t a top priority. After all, you had all those pesky customers who wanted things! Priorities, priorities. But there are many signs that cosmetic surgery demand will soften a bit, at least over […]
Why SEO Will Matter Even More in 2023
Quite a rollercoaster we’ve all been on the past few years! First your practice had to deal with shutdowns, then you had to handle overwhelming demand. As everything gets more expensive and prospective patients start thinking twice before surgery, it’s anyone’s guess how “soft” the landing will be following the sugar-rush high of demand in […]
With Big Brands Pulling Back on PPC, What’s Your Play?
The economy is changing. No duh, right? And while it may seem like there’s loads of bad news and plenty of challenges ahead, we see several opportunities for practices that are looking to take advantage. Part of the reason some of the biggest tech company shares have been hit hard this year is the pullback […]
Could Your Site Benefit from a Treatment Planner?
As anyone in the aesthetic industry should know by now, your before and after photo gallery is an essential piece of your online marketing plan. High-quality photos, and lots of ’em, can be just what a prospective patient needs to take the next step and get in touch with your office. But did you know […]
Mobile Marketing Do’s and Don’ts for Aesthetic Practices
Your patients and prospects, like all Americans, spend a crazy amount of time on their phones. What’s the best way to reach them while they’re busy scrolling, typing and swiping? Let’s take a look at some of the top aesthetic marketing trends, and find out which ones are most relevant to the medical space, and […]