Keeping the customer satisfied is a no-brainer when it comes to the success of your business, which is why we talk about online reviews a LOT around here. Beyond the warm fuzziness of knowing that they like you (they really like you!), online reviews can also function as a winning part of your social media […]
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How Web Design Affects SEO
Humans are a seriously judgmental bunch. We judge people by their hairstyles, their alma mater, their knowledge of Game of Thrones trivia… you name it, and someone’s making a decision about your character based on it. The fact that prospective customers will judge your business by its website is the main reason we lovingly lecture […]
The Most Important Parts of an Effective SEO Strategy
We’re going to let you in on a little secret: any so-called internet marketing expert who claims they can make an SEO strategy appear out of thin air is straight up lying. SEO is pretty boring stuff if you’re doing it right. No one will admit that, though, because smoke and mirrors look way more […]
Killing ’em with Kindness
You’re human, and humans sometimes screw up. When that screw up affects a client, it’s time to pay extra special attention to righting the ship. As much as you might feel compelled to beat yourself silly afterwards, especially in the case of screwing up professionally with a client or customer, we suggest putting your self-bludgeoner […]
Should You Bother with PPC?
Oh, pay-per-click. You and your enticing promises to snare gobs of traffic in your giant net and dump a huge payload right on a website’s doorstep…and all for the low, low cost of an entire marketing budget and then some. We kid, we kid! (Mostly.) When done correctly, PPC costs can be totally manageable without […]
Why Great Content Shouldn’t Be Treated as an Afterthought
There’s a super long list of things that self-anointed online marketing pros and SEO experts offer as advice on how to achieve more traffic and better rankings. Then, tacked on to the very end of that list, you might sometimes hear, “Oh and of course you need to have great content.” Like the content itself […]
5 Ways to Ensure Your Email Blasts Are Error-Free
In a perfect world, every online marketing company and every client who sends out email blasts would deliver a flawless product, 100 percent of the time. But the unfortunate truth is that we live in a universe where coffee gets spilled, reality TV stars run for president, and email newsletters sometimes get sent with errors […]
Don’t Overlook the Offline Customer Experience, Too
Despite all the discussion over SEO this and mobile friendly that, the bottom line of your business’s success comes down to one thing: how customers are treated when interacting with any aspect of your company. And yes, that means in real life, not just online. It’s easy to forget that the big wide world of […]