If content is truly king, then who gets to wear the crown? Content marketing may be a bit less involved than a coronation ceremony, but you and every one of your competitors understand that a strong content marketing game is vital to a winning SEO strategy and integral to your business’s success. To the victor […]
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4 Things You Should Know about Online Reviews
It used to be word of mouth that helped people to find trusted products or services. Well, today’s “word of mouth” is better known as the almighty online review. According to this spiffy infographic, 88 percent of consumers trust online reviews as much as a personal recommendation, and a whopping 90 percent say they read […]
Beyond Keyword Ranking for Better SEO: Part 2
In Part 1 of this article, we shared a fairly lengthy list of why you don’t want to make keyword rankings the sole measure of your online performance. We don’t want you to think that keyword rankings don’t play an important role in measuring the success of your business, though. There are several ways that […]
Beyond Keyword Ranking for Better SEO: Part 1
In the early days of online marketing, your business’s keyword rankings were the most ironclad way of indicating how hot you were and how super your SEO strategies. But over the years, the way we use keyword rankings has evolved. It’s no longer as simple as asking “Am I #1 in Google?” How Search Engine […]
6 Ways Blogging Can Benefit Your Business
It’s tempting to point to your Facebook and Twitter activity as evidence of your online engagement, yet it might surprise you to learn that tweets and FB posts are only half the battle when it comes to getting the most bang for your hard-earned SEO buck. Metrics repeatedly demonstrate the benefits of blogging. There are […]
Why Shameless Self-Promotion Doesn’t Have to Be a Bad Thing
Remember how as a kid your mom always told you it’s rude to brag? Now, we don’t want to cause problems by implying that your mom doesn’t know what she’s talking about, but she almost for sure wasn’t giving you advice on your online marketing strategy. Taking pride in your awesomeness is a must for […]
#youredoingitwrong: The Insider’s Guide to Hashtags
Hashtags are like the cockroaches of the online world. They’re absolutely everywhere, we couldn’t get rid of them even if we wanted to, and we hate to admit that they probably serve some kind of actual purpose. And yes, we do believe they could outlive any nuclear fallout just as well as cockroaches also. #survivor […]
Should You Develop a Dedicated Mobile App?
While some businesses out there are still working to wrap their brains around the whole responsive web design thing, others have moved on to the next great debate: should you develop your very own mobile app? Like any good debate, there are pros and cons to each side you should consider. Go App or Go […]