The only constant in search engine optimization is change. SEO is much different today than it was just a few years ago, and it’ll be different again a few years from now. Knowing what’s working right now for SEO—and being willing to let go of outdated SEO tactics—is critical for crafting an effective content strategy. […]
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The Good, the Bad and the Fake: How to Manage Online Reviews
We could rattle off plenty of statistics to convince you how much online reviews matter, like how 82 percent of people head straight for review sites when they’re interested in a product or service. Or how consumers are likely to spend an average of 31 percent more on a business that has great reviews. If […]
How to Recover from an Online Marketing Fail
Sure, we could give you lots of great advice on how to avoid a social media snafu. But what if the damage is already done? Your reputation doesn’t have to be ruined, and you can recover from even the most egregious online marketing missteps. Here’s how to make a comeback. 3 Steps to Redemption Assess. […]
Online Marketing Advice You Should Go Ahead and Ignore
People are always looking for great online marketing advice. They read blogs and newsletters, they go to seminars, they look to marketing gurus for hot tips and million-dollar insights. But not all advice is good advice. Some of it is actually really terrible and counterproductive. Here are some bits of bad advice about online marketing […]
How to Create Exciting Content for a Boring Business
So your company does something that’s not exactly begging to be turned into a blockbuster movie trilogy…okay, or even a made-for-TV special. Face it, your business can be a bit boring. That’s not an insult, by the way—some of the most respected and lucrative industries are painfully dull to talk about. So, what’s the point […]
2017 Cosmetic Surgery Marketing Trends
We’re only ankle deep in 2017 and the winds of change are already blowing through our perfectly coiffed hair. More than ever, it’s critical for businesses to understand the marketing trends that should be driving their content strategy; what worked last year may not cut it this year. Here are some of the biggest trends […]
6 Reasons Why Nobody Likes You (Well, on Social Media Anyway)
Everyone knows that social media has to be part of your online marketing strategy. Of course, there’s a right and wrong way to post. There are a lot of ways you can mess up on social media, and many businesses have suffered the consequences of ill-advised posts. If you’re not getting any online love, maybe […]
Should You Consider Marketing Automation?
Is there anything that couldn’t be made better by outsourcing it to some software program that’s way smarter than us? That’s the question that led to marketing automation: a set-it-and-forget-it approach to guiding your prospective customers through the sales funnel that’s still totally customized to their personal buyer journey. Brilliant. How, exactly, does marketing automation […]