Americans forked over $16 billion dollars for cosmetic procedures in 2016, and people who predict this kind of thing assure us that the trend will continue. This is great for business, right? Well, that all depends on you (no pressure). What’s behind the Rise in Popularity of Plastic Surgery? Understanding why so many people are […]
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Getting Your Slice of the $16 Billion Dollar Pie
Mobile Marketing Trends You Need to Know
If you aren’t already optimizing your mobile marketing strategy, get on it… because your competitors probably are. While mobile devices are nothing new, today’s consumers are using them to inform their purchasing decisions more than ever. We’re not joking: 4 out of 5 consumers use their smartphones to shop. It’s well past time for medical […]
Alexa, How Does Voice Search Affect My Local SEO Strategy?
The rise of voice search technology continues to change the way we interact with our devices and how we look for things on the internet. In-home hubs designed exclusively for voice commands, like Alexa and Amazon Echo, are hugely popular. Major mobile platforms have their own integrated voice technology, e.g. Cortana and Siri. And people […]
Why Use Infographics? [Infographic]
The Marketing Tao of the Starbucks Unicorn Drink
The Unicorn Frappuccino from Starbucks had it all: bright colors, whipped cream and enough sugar to make you pre-diabetic. While providing breast augmentations and tummy tucks is a far cry from slinging lattes, there’s a lot your plastic surgery practice can learn from Starbucks’ smartypants marketing move. Create a Buzz Whether you think that the […]
Seasonal SEO: What You Need to Know
Seasonal SEO is pretty much what it sounds like: optimizing your content strategy around seasonal trends. Focusing on certain products or services during certain times of year is nothing new. The influence seasons and events have on people’s buying habits should be an important component in your marketing strategy. There are two types of seasonal […]
What Google’s Star Rating Changes Mean and Why You Should Care
If there’s one thing that brings us together during these troubled times, it’s that we all Google stuff. As the ancients wisely said, “Google is the great equalizer.” Okay, maybe nobody ever said that, but Google plays a huge role in most of our daily lives. And as you’re out Googling away looking for a […]