All right, folks, you know what time it is. Toss out (or hopefully recycle) those 2017 calendars on your office walls and refrigerators. Is this the year you go digital and rely only on Outlook or iCalendar? Or is a whole year of pug pics too hard to resist? We’ll save you the boredom of […]
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4 Signs You Need a New Healthcare Marketing Strategy for the New Year [Infographic]
How Much Marketing Automation Is Too Much?
Elon Musk has already made it clear AI is going to take over and replace us entirely at some point. It’s true that technological advancements have made automation the new norm across almost every conceivable industry. Hopefully, we’re still a long way off from any dystopian robot overlord-containing future. For now, computers are still working […]
Why Facebook Ads Are No Longer Optional
We’ve written about Facebook Ads before, and whether you should bother with them. Well, gather round kiddies. It’s time we talked again. It’s nearly 2018, and Facebook is now one of the fastest growing ad networks. With over 5 million advertisers now on Facebook, what was once merely an option worth considering is now a […]
How Do You Define Your Tribe?
Long gone are the days when 50 million Americans all turned on their TV’s at the same time and watched the moon landing or an episode of Leave It to Beaver as one big happy family. Or at least that’s the nostalgic image of yesteryear that some people get when thinking of the media landscape […]
Online Advertising Is a Zombie
Pretty much every day, someone’s predicting the death of something that was once near and dear to your heart. No more newspapers! No more CDs! No more teddy bears! (We made up that last one.) But in reality, a lot of things that should be dead are instead just plodding around, creaking under their own […]
2017 Internet Trends for Your Marketing Strategy
Fresh from the Code Conference in California, Mary Meeker’s annual report is the almanac of the internet, and it’s not just techies and developers who should pay heed to its findings. The report delves deeply into what’s happening on the internet: where the money’s going, what’s big, what’s growing, what’s shrinking and what’s coming next. […]
How Much Do Small Medical Practices Need to Worry about Data Breaches?
Data breaches have become more common, and even giant companies like Equifax, Home Depot, Target and Yahoo have not been immune to massive hacks compromising the information of millions (and, in one case, a billion) of their users. Think hackers are only looking to harvest data from giant companies? Not true. In fact, according to […]