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Social Media – To Engage or Not to Engage

By - March 2, 2015

So you’ve been listening to the hype and did your due diligence. You have a Facebook page, a Twitter account, maybe even populated some info on your Google+ page and are dabbling on Pinterest or Instagram. You even got snazzy and tied in your blog to auto-post to your social media pages. Look at you! […] Read More

SEO or Scam?

By - February 23, 2015

You get emails every week about how some random company can get you listed on page one of Google for an unbelievably low amount of money. We get them too and we are an SEO company! They probably look something like this: Hopefully by now you know things like this aren’t legitimate SEO. Their tactics […] Read More

Is Google’s Monopoly in Jeopardy?

By - February 16, 2015

If you’ve been paying much attention to developments in the world of online search (and honestly, we really hope you have better things to do!), you may have heard about some recent moves by competitors to attempt to gobble up some of Google’s market share in the search business. Several folks are hailing these moves […] Read More

Hurry Up and Wait. What to do Until the Rankings Come

By - February 9, 2015

Not where you want to be on Google yet? Long gone are the days where just putting up a new website makes the phone ring. So what are you supposed to do while you play the rankings game? How do you get things moving while you are waiting for some Google love? Here are 5 […] Read More

Your Website – What Matters and What Doesn’t

By - February 2, 2015

Everyone who’s part of your business has an opinion on what needs to be on your website and what doesn’t. No doubt, you’ve heard plenty of perspectives. But what really matters and what doesn’t? What are some of the measurable things that make one site a better resource than another? Research shows that it takes […] Read More

Online Reviews – Don’t Go It Alone

By - January 19, 2015

First off, excuse us for harping on this subject a bit (here, here, here, here and here). But we really can’t say it enough: positive online reviews are ESSENTIAL for a healthy online marketing strategy and YOU NEED TO PAY ATTENTION TO THEM. Managing your reputation online is actually a fairly complicated process and doing […] Read More

How to Build Your Email Marketing List

By - January 12, 2015

By now you know the importance of email marketing and how it can help bring in current and new people into your business. (If you don’t, shame on you. Read some of our past blogs.) Email marketing has proven to be a fantastic way to keep your fans and followers engaged in what you do. […] Read More

Keeping Up With the Joneses: Good Marketing Strategy?

By - January 5, 2015

At one point or another, almost all of us have seen a neighbor bring home a fancy new car, TV or other toy. When we were kids, keeping up with the Joneses was supposedly one way you could measure your family’s success, and people, being the group animals we are, continue to be motivated by […] Read More

Online Video: Has Its Time Finally Come?

By - December 15, 2014

Just like it was in 2008…and 2010…and 2012, video is still the Next Big Thing online. There’s no doubt that the amount of video available online now is absolutely enormous, and people are consuming more of it than ever. Given increases in device processing power, web usage trends, and shifts in how people prefer to […] Read More

Panda, Penguin, Pigeon, Who Cares!?!

By - December 8, 2014

You are probably at least a little familiar with the menagerie of animal-themed search engine algorithms that Google has rolled out in recent years. Having been in the web industry for over 15 years now, we’ve watched these animals flutter and waddle in and out of significance as the Goog decides it’s time to shake […] Read More

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