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Quick Update: Penguin 3.0

By - October 21, 2014

You may or may not have heard that late last Friday (October 17), Google released a new version of their Penguin algorithm update. It’s been just about a year since the Penguin last flapped its wings – it didn’t cause much of a shakeup for our clients then and we don’t expect the new one […] Read More

Is an Email Address Worth $16,000?

By - October 20, 2014

So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook […] Read More

Tackling Misconceptions about Social Media

By - October 13, 2014

Anyone doing business today has tried to some extent to leverage social media to promote their company. There is a wealth of information out there on how to use it and even more so called “experts” telling you what you should and should not do. The one thing we can say without hesitation is that […] Read More

How to Use Social Proof to Boost Your Business

By - October 6, 2014

We’ve talked a bit about the idea of social proof in the past and how showing your customers proof that other people love your business is a great way to increase sales. Even the Wall Street Journal has published an article on how social proof can influence customers. We’re going to tell you more about […] Read More

Beyond SEO: Full Circle Online Marketing

By - September 29, 2014

It used to be you could put out a good website, make sure it was well optimized, do a bit of ongoing search marketing, and WAH-LAH! You are on page one of Google. Easy peasy lemon squeezy. But today, not so much. For starters, the competition for top terms has gotten much more intense, and […] Read More

The Integrity of Being in Business

By - September 22, 2014

We keep running into more and more businesses that just don’t seem like they want to be in business, except for that whole “taking your money” part. It might be a restaurant with great food but lousy wait staff, or an online company that’s glacially slow in handling your support ticket. Is it really so […] Read More

Have You Been SEO Punked?

By - September 15, 2014

Punked (verb). Def: A way to describe someone ripping you off, tricking you, teasing you. Being bamboozled. Ex: I got punked at the swap meet. They said the necklace was pure silver and it turned out to be junk! At one point or another, almost everyone with a website has been “punked” by some too […] Read More

How to Take Better Cosmetic Surgery Patient Photos

By - September 8, 2014

Our medical marketing clients who perform cosmetic surgery see a lot of action in their before and after photo galleries. Besides your homepage, the most visited page on your site is almost always going to be your photo gallery landing page. So how do you provide the best possible experience to visitors who want to […] Read More

Online Directory Investments: Worth It?

By - August 25, 2014

Depending on your given industry, there are likely to be several online directories that offer to list you on their site as a paid service. Many of our medical SEO clients performing cosmetic surgery are inundated every week with online companies vying for their hard-earned dollars. Some of these directories get a lot of traffic […] Read More

Handling Negative Reviews: A Case Study

By - August 18, 2014

We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […] Read More

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