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#youredoingitwrong: The Insider’s Guide to Hashtags

By - August 15, 2016

Hashtags are like the cockroaches of the online world. They’re absolutely everywhere, we couldn’t get rid of them even if we wanted to, and we hate to admit that they probably serve some kind of actual purpose. And yes, we do believe they could outlive any nuclear fallout just as well as cockroaches also. #survivor […] Read More

Should You Develop a Dedicated Mobile App?

By - August 14, 2016

While some businesses out there are still working to wrap their brains around the whole responsive web design thing, others have moved on to the next great debate: should you develop your very own mobile app? Like any good debate, there are pros and cons to each side you should consider. Go App or Go […] Read More

Using Online Reviews as Part of Your Social Media Marketing Strategy

By - July 25, 2016

Keeping the customer satisfied is a no-brainer when it comes to the success of your business, which is why we talk about online reviews a LOT around here. Beyond the warm fuzziness of knowing that they like you (they really like you!), online reviews can also function as a winning part of your social media […] Read More

How Web Design Affects SEO

By - June 27, 2016

Humans are a seriously judgmental bunch. We judge people by their hairstyles, their alma mater, their knowledge of Game of Thrones trivia… you name it, and someone’s making a decision about your character based on it. The fact that prospective customers will judge your business by its website is the main reason we lovingly lecture […] Read More

The Most Important Parts of an Effective SEO Strategy

By - June 12, 2016

We’re going to let you in on a little secret: any so-called internet marketing expert who claims they can make an SEO strategy appear out of thin air is straight up lying. SEO is pretty boring stuff if you’re doing it right. No one will admit that, though, because smoke and mirrors look way more […] Read More

Killing ’em with Kindness

By - May 30, 2016

You’re human, and humans sometimes screw up. When that screw up affects a client, it’s time to pay extra special attention to righting the ship. As much as you might feel compelled to beat yourself silly afterwards, especially in the case of screwing up professionally with a client or customer, we suggest putting your self-bludgeoner […] Read More

Is Your Entire Company Aligned with Your Marketing Strategy?

By - July 20, 2015

We serve many small to medium sized businesses, and it comes as no surprise that a lot falls on these business owners. In addition to running the day to day, putting out fires, and directing staff, you also have to have some strategic vision of how to steer your business in the right direction. In […] Read More

Using Social Media for Retention, Not Acquisition

By - July 13, 2015

How can social media really benefit your business? A lot of business people think that the goal is to constantly gain more fans, eyeballs, and hopefully customers. But is it really? Sure, a wider audience is great, but these days social media is more about retention of your existing customers and getting them to come […] Read More

How a Content Calendar Helps Your Business

By - July 6, 2015

If you are doing an e-newsletter, posting to social media, or spending any money advertising your business, you should be using a content calendar to make your life easier. A content calendar is a resource you create and can share with others on your team to plot out all your marketing activity. We use this on […] Read More

Stop Ignoring Your Computer and Browser Updates

By - June 29, 2015

We diagnose plenty of bugs, computer issues, system malfunctions and just plain kerfluffles for our clients. There’s a common theme we tend to uncover more often than not: clients who “just say no” to the regular software updates on their own computers and devices. We all get notices from our computers telling us an update […] Read More

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