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Content Strategy: How to Not to Crash and Burn

By - October 24, 2016

It sounds obvious that companies should have a content marketing plan in place but you’d be surprised at how many business websites just start cranking out the content without planning sufficiently for it. Well, flying blind with no content strategy in place is the easiest way to crash and burn. So what exactly is a […] Read More

7 Reasons to Get on Board with Email Marketing

By - October 10, 2016

Maybe folks view email marketing as the modern-day equivalent of those irritating mailbox flyers, or maybe they think sending out newsletters is a surefire way to get tagged as a spammer. Both of these misconceptions are super wrong. And not just wrong, but costing you one of the most potentially powerful tools in your online […] Read More

The Benefits of Ridiculously Responsive Customer Service

By - September 26, 2016

As we’re closing in on our five year anniversary, we’ve had several clients now who say that we’ve ruined them for all other customer service interactions. Sorry! These clients have said that we’re so on top of returning calls and emails that they’re starting to expect the same level of ridiculous responsiveness from other vendors, […] Read More

4 Steps to SEO Success

By - September 12, 2016

Recently, Seth Godin published a blog post called Marketing in Four Steps. When we read it, we had a little déjà vu moment, like why does this sound so familiar? Then it hit us—oh yeah, these are pretty much the same steps you need to follow for SEO success too. Except with SEO, we’d break […] Read More

Are You Winning the Content War?

By - August 30, 2016


If content is truly king, then who gets to wear the crown? Content marketing may be a bit less involved than a coronation ceremony, but you and every one of your competitors understand that a strong content marketing game is vital to a winning SEO strategy and integral to your business’s success. To the victor […] Read More

4 Things You Should Know about Online Reviews

By - August 30, 2016

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It used to be word of mouth that helped people to find trusted products or services. Well, today’s “word of mouth” is better known as the almighty online review. According to this spiffy infographic, 88 percent of consumers trust online reviews as much as a personal recommendation, and a whopping 90 percent say they read […] Read More

Beyond Keyword Ranking for Better SEO: Part 2

By - August 30, 2016


In Part 1  of this article, we shared a fairly lengthy list of why you don’t want to make keyword rankings the sole measure of your online performance. We don’t want you to think that keyword rankings don’t play an important role in measuring the success of your business, though. There are several ways that […] Read More

Beyond Keyword Ranking for Better SEO: Part 1

By - August 30, 2016

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In the early days of online marketing, your business’s keyword rankings were the most ironclad way of indicating how hot you were and how super your SEO strategies. But over the years, the way we use keyword rankings has evolved. It’s no longer as simple as asking “Am I #1 in Google?” How Search Engine […] Read More

6 Ways Blogging Can Benefit Your Business

By - August 30, 2016

Blog Speech Bubble

It’s tempting to point to your Facebook and Twitter activity as evidence of your online engagement, yet it might surprise you to learn that tweets and FB posts are only half the battle when it comes to getting the most bang for your hard-earned SEO buck. Metrics repeatedly demonstrate the benefits of blogging. There are […] Read More

Why Shameless Self-Promotion Doesn’t Have to Be a Bad Thing

By - August 29, 2016

Remember how as a kid your mom always told you it’s rude to brag? Now, we don’t want to cause problems by implying that your mom doesn’t know what she’s talking about, but she almost for sure wasn’t giving you advice on your online marketing strategy. Taking pride in your awesomeness is a must for […] Read More

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