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The Integrity of Being in Business

By - September 22, 2014

We keep running into more and more businesses that just don’t seem like they want to be in business, except for that whole “taking your money” part. It might be a restaurant with great food but lousy wait staff, or an online company that’s glacially slow in handling your support ticket. Is it really so […] Read More

Have You Been SEO Punked?

By - September 15, 2014

Punked (verb). Def: A way to describe someone ripping you off, tricking you, teasing you. Being bamboozled. Ex: I got punked at the swap meet. They said the necklace was pure silver and it turned out to be junk! At one point or another, almost everyone with a website has been “punked” by some too […] Read More

How to Take Better Cosmetic Surgery Patient Photos

By - September 8, 2014

Our medical marketing clients who perform cosmetic surgery see a lot of action in their before and after photo galleries. Besides your homepage, the most visited page on your site is almost always going to be your photo gallery landing page. So how do you provide the best possible experience to visitors who want to […] Read More

Online Directory Investments: Worth It?

By - August 25, 2014

Depending on your given industry, there are likely to be several online directories that offer to list you on their site as a paid service. Many of our medical SEO clients performing cosmetic surgery are inundated every week with online companies vying for their hard-earned dollars. Some of these directories get a lot of traffic […] Read More

Handling Negative Reviews: A Case Study

By - August 18, 2014

We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […] Read More

5 Reasons Why PPC May Be a Good Idea

By - August 11, 2014

You’ve probably heard our broken record speech about how cautious we are in recommending a pay-per-click (PPC) advertising spend. The reality is that there are still thousands and thousands of small businesses overspending on online paid advertising, without much or any tracking in place to determine whether that spend makes any sense. So PPC is […] Read More

6 Steps to Calculate Your Social Media ROI

By - August 4, 2014

Most of you are probably doing social media because you feel you have to – “Everyone else is doing it so I should be too.” We know there are a few of you who take it seriously and have worked really hard to build your fan base, but for most of our clients, being on […] Read More

Customer Reviews – What Should You Do?

By - July 28, 2014

We’ve posted many, many, many blog posts on customer/patient reviews and how you need to handle them. In case you missed all of them here is the skinny. Online reviews can make or break your business. In the medical web marketing world, according to Tom Seery, CEO of RealSelf, 60% of visitors think website reviews […] Read More

Does Your Medical Web Marketer Care about You?

By - July 21, 2014

As any trip to the vendor booths at a national show will tell you, there are a lot of folks in the medical web marketing game these days. And the unfortunate reality is that some of these companies just see a quick buck to be made, without any care for the issues and challenges you […] Read More

The Limited Value of Keyword Rankings

By - July 14, 2014

When we first started doing online marketing in the mid-2000s, everyone was hot on their keyword rankings. “Am I #1 in Google?” It was a great question, because all you had to do was pull up the search engine, type a phrase relevant to your business, and immediately see whether you were hot or not. […] Read More

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