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Pros and Cons of a DIY Website

By - February 8, 2016

Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […] Read More

What Mobile Means for You

By - January 4, 2016

It wasn’t that long ago that responsive, mobile-friendly web design was considered a nice bonus feature rather than a must-have. And although a lot of web designers still look at things that way, that attitude needs to change pronto. Google’s ‘Mobilegeddon’ update, released in April 2015, prioritizes search engine rankings for those sites that look […] Read More

Why You Should Consider Republishing Old Content

By - December 21, 2015

There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […] Read More

How Often Should I Send Emails to My List?

By - December 7, 2015

Now that you’ve put in all the hard work to find subscribers and build up your email list, let’s move on to the next big question: how often should you bombard those nice folks with emails? A study conducted earlier this year by Technology Advice shows that the number one reason subscribers end up eventually […] Read More

It’s Not Them. It’s You.

By - November 23, 2015

While keeping your customers satisfied is a priority of any successful business, the loss of a lone customer or two isn’t necessarily the end of the world. If, however, you’ve noticed that you have a consistent problem retaining good customers—as well as retaining good vendors and good employees—over the long haul, the problem isn’t with […] Read More

How Negative Reviews Can Actually Help Your Reputation

By - November 9, 2015

No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […] Read More

How Important Is Social Media for My SEO?

By - October 26, 2015

Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […] Read More

The New Game for Directories, Review Sites & Apps

By - October 12, 2015

Pretty much every business has received sales calls from web directories and review sites like YellowPages, Yelp, and many more. They’re usually pitching a package deal that will highlight your business on their website, with the assumption that the promotion will drive more traffic to you. In the past, it was fairly easy to do […] Read More

Fear-Based Marketing

By - September 21, 2015

When you think about marketing your brand, are you watching what your competitors are up to and then making decisions based on what they may or may not be doing? While it’s very healthy to keep an eye on the competition, copying their every move because you’re worried about getting outmaneuvered is what we call […] Read More

HTTPS and Search Rankings

By - September 7, 2015

A little over a year ago, Google stated that one factor (among many, many factors) it uses to rank sites is whether a site is secure with an https site certificate (SSL) vs. plain http. A recent article shows that it’s more than just a small factor and should be considered for your site, especially […] Read More

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