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Online Directory Investments: Worth It?

By - August 25, 2014

Depending on your given industry, there are likely to be several online directories that offer to list you on their site as a paid service. Many of our medical SEO clients performing cosmetic surgery are inundated every week with online companies vying for their hard-earned dollars. Some of these directories get a lot of traffic […] Read More

Handling Negative Reviews: A Case Study

By - August 18, 2014

We all know the importance of having good reviews online and we’ve even discussed some ways to handle what you should do when you get a negative review. Recently we had a real live example of one of our plastic surgery clients handle a negative review flawlessly and we had to share. Note: the names, […] Read More

5 Reasons Why PPC May Be a Good Idea

By - August 11, 2014

You’ve probably heard our broken record speech about how cautious we are in recommending a pay-per-click (PPC) advertising spend. The reality is that there are still thousands and thousands of small businesses overspending on online paid advertising, without much or any tracking in place to determine whether that spend makes any sense. So PPC is […] Read More

6 Steps to Calculate Your Social Media ROI

By - August 4, 2014

Most of you are probably doing social media because you feel you have to – “Everyone else is doing it so I should be too.” We know there are a few of you who take it seriously and have worked really hard to build your fan base, but for most of our clients, being on […] Read More

Customer Reviews – What Should You Do?

By - July 28, 2014

We’ve posted many, many, many blog posts on customer/patient reviews and how you need to handle them. In case you missed all of them here is the skinny. Online reviews can make or break your business. In the medical web marketing world, according to Tom Seery, CEO of RealSelf, 60% of visitors think website reviews […] Read More

Does Your Medical Web Marketer Care about You?

By - July 21, 2014

As any trip to the vendor booths at a national show will tell you, there are a lot of folks in the medical web marketing game these days. And the unfortunate reality is that some of these companies just see a quick buck to be made, without any care for the issues and challenges you […] Read More

The Limited Value of Keyword Rankings

By - July 14, 2014

When we first started doing online marketing in the mid-2000s, everyone was hot on their keyword rankings. “Am I #1 in Google?” It was a great question, because all you had to do was pull up the search engine, type a phrase relevant to your business, and immediately see whether you were hot or not. […] Read More

How to Build Trust Online

By - July 7, 2014

Chances are when you decided to launch a website you weren’t thinking too much about trust. You wanted a way to talk about your products and services to the masses and drive more sales to your business. After all, that’s why you opened your doors in the first place, right? The challenge today is that […] Read More

How to Get Social Media to Work for You

By - June 30, 2014

So you’ve been told you need social media channels and you are either paying your web team or someone in your business to be active on Facebook, Twitter, Google+, etc. Do you know if it’s working? Ultimately while it’s nice to have a following and people liking what you say, you really want to expand […] Read More

Your Customers Are Mobile. Are You?

By - June 24, 2014

By now most of you have probably heard the buzz about Responsive web design. If not, it’s basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone. The site actually reconfigures itself to the appropriate screen size. Pretty cool, […] Read More

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