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Customer Reviews – What Should You Do?

By - July 28, 2014

We’ve posted many, many, many blog posts on customer/patient reviews and how you need to handle them. In case you missed all of them here is the skinny. Online reviews can make or break your business. In the medical web marketing world, according to Tom Seery, CEO of RealSelf, 60% of visitors think website reviews […] Read More

Does Your Medical Web Marketer Care about You?

By - July 21, 2014

As any trip to the vendor booths at a national show will tell you, there are a lot of folks in the medical web marketing game these days. And the unfortunate reality is that some of these companies just see a quick buck to be made, without any care for the issues and challenges you […] Read More

The Limited Value of Keyword Rankings

By - July 14, 2014

When we first started doing online marketing in the mid-2000s, everyone was hot on their keyword rankings. “Am I #1 in Google?” It was a great question, because all you had to do was pull up the search engine, type a phrase relevant to your business, and immediately see whether you were hot or not. […] Read More

How to Build Trust Online

By - July 7, 2014

Chances are when you decided to launch a website you weren’t thinking too much about trust. You wanted a way to talk about your products and services to the masses and drive more sales to your business. After all, that’s why you opened your doors in the first place, right? The challenge today is that […] Read More

How to Get Social Media to Work for You

By - June 30, 2014

So you’ve been told you need social media channels and you are either paying your web team or someone in your business to be active on Facebook, Twitter, Google+, etc. Do you know if it’s working? Ultimately while it’s nice to have a following and people liking what you say, you really want to expand […] Read More

Your Customers Are Mobile. Are You?

By - June 24, 2014

By now most of you have probably heard the buzz about Responsive web design. If not, it’s basically a method of coding a website so that it automatically scales to display in the right dimensions on a full size browser, tablet, or smartphone. The site actually reconfigures itself to the appropriate screen size. Pretty cool, […] Read More

4 Ways to Encourage Word of Mouth Online

By - May 27, 2014

We all know (at least we hope you know) that word of mouth is the top new business referral source in pretty much every industry. Basically, customers telling friends, family, coworkers and others they know about how great you are is a surefire way to grow your business. It’s the most persuasive endorsement you can […] Read More

Business Owners: Facebook Isn’t Your Friend (Unless You Pay Up)

By - March 26, 2014

So you have a Facebook page and you have been trying your best to build your fans and keep them engaged. Maybe your web or ad agency has been encouraging you to post quite a bit to keep people engaged (or their pocketbooks lined). But now guess what? Facebook’s tired of giving your brand a […] Read More

Do I Really Have to be Social?

By - February 17, 2014

Facebook celebrates its 7th year in business this month. I don’t think the phrase “you’ve come a long way, baby” is more appropriate. As of the first of the year, Facebook reported daily active users of 757 million out of a total of 1.23 billion monthly active users. 71% of online adults in the US […] Read More

To PPC or Not to PPC

By - February 11, 2014

Almost all of our clients want guidance on how aggressive to be with Pay-per-Click (PPC) advertising. Many of our clients’ competitors are running PPC, and frankly, they’re spending a boatload on it. So when is it a smart move, versus a giant drain to dump money down? A Little History A couple years ago, we […] Read More

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