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Good vs. Great Customer Service

By - May 18, 2015

At some point in your life, you must have experienced absolutely stellar customer service. It was so amazing that you actually caught yourself remarking on how great it was. How often do you treat your own customers that same way? The difference between good customer service and great customer service isn’t that far off. Here […] Read More

To PPC or Not to PPC? – Part 2

By - May 11, 2015

Thinking about PPC as a way to diversify your online marketing spend and reach more customers? There are many good and many bad reasons to jump into the pay-per-click game. This summary is a follow up to a post we wrote a year ago on the same topic. See which of these categories you fall […] Read More

Marketing ROI Made Easy

By - May 4, 2015

“So how do you track where your leads come from?” We get a variety of answers to this question and rarely do we come across any business that is really doing it well. Some clients have their staff asking people how they heard about the business. This has consistently proven to be pretty inaccurate – […] Read More

7 Signs It’s Time for a Site Redesign

By - April 27, 2015

So you have a website and things are going well. It’s been a few years since you released it and your competitors are keeping up with you with updated sites and new, fresh content. Is it time to redesign? It is true that sites can get “stale” and after some time, they can be due […] Read More

Aim for Better ROI with Retargeting

By - April 20, 2015

We’ve talked about retargeting a few times before and you’ve certainly seen it in action when you’re on the web. This type of pay-per-click advertising is all about enticing the folks who’ve visited your site to give you a second look, and it can be a great way to convert a few customers who may […] Read More

How Much Should You Pay to Be Social?

By - April 13, 2015

The question of whether your business needs to be active on social media (yes, it does) was answered a long time ago. The new question is whether you should pay to be social — and if so, how much? The ever-changing algorithms of Facebook’s newsfeed combined with the explosive growth of platforms like Twitter, Pinterest, […] Read More

You Are Wrong about SEO (And Here’s Why)

By - April 6, 2015

We live and breathe SEO and are constantly staying on top of what the search engines are doing and how to respond on behalf of our clients. We in turn also educate our clients in the process so they also have some insight on what is going on and why we do the things we […] Read More

How to Nail Social Content on Facebook

By - March 30, 2015

Just about every business has a Facebook page now. If you ask many small and medium sized businesses why, very few are likely to say that it’s because they just love the social network. Many of these businesses are on the ‘Book because their competitors are, but they aren’t really sure if the time spent […] Read More

Your Mobile Traffic Is Growing. Is Your Site Ready?

By - March 23, 2015

In case you haven’t looked lately, it’s almost certain that at least 40% of your website traffic is now coming from mobile devices. This is up from about 25% only a year ago. If you are still working off your old website that isn’t mobile friendly, it’s time to think about a responsive website, and […] Read More

7 Ways Customers Contact You, Ranked

By - March 16, 2015

Not long ago (remember the 80s?) customers didn’t have a ton of ways to get in touch with a business. You could call, send a letter, or show up in person. But the web has opened up a lot of new channels for communication. What are the top ways your customers are contacting you now? […] Read More

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