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Why Great Content Shouldn’t Be Treated as an Afterthought

By - May 2, 2016

There’s a super long list of things that self-anointed online marketing pros and SEO experts offer as advice on how to achieve more traffic and better rankings. Then, tacked on to the very end of that list, you might sometimes hear, “Oh and of course you need to have great content.” Like the content itself […] Read More

5 Ways to Ensure Your Email Blasts Are Error-Free

By - April 18, 2016

In a perfect world, every online marketing company and every client who sends out email blasts would deliver a flawless product, 100 percent of the time. But the unfortunate truth is that we live in a universe where coffee gets spilled, reality TV stars run for president, and email newsletters sometimes get sent with errors […] Read More

Don’t Overlook the Offline Customer Experience, Too

By - April 4, 2016

Despite all the discussion over SEO this and mobile friendly that, the bottom line of your business’s success comes down to one thing: how customers are treated when interacting with any aspect of your company. And yes, that means in real life, not just online. It’s easy to forget that the big wide world of […] Read More

Mobile Web vs. Mobile App: Is There a Marketing Difference?

By - March 21, 2016

Now that the dot com revolution has been reincarnated as the app development revolution, a lot of businesses (and their marketing companies) are weighing the benefits of creating a dedicated app for their product or service. Is this a solid gold path to online success, or should you keep your attention on the mobile web […] Read More

So You Screwed Up Your Email Blast. Now What?

By - March 7, 2016

It happens to the best of us: immediately after sending your latest email blast, you realized you accidentally included some random error. Whether big or small, avoidable or not, any mistake in your email blast means that in minutes, each one of your subscribers is going to enjoy a front-and-center view of that mistake. Since […] Read More

The Right and Wrong Way to Connect with Customers

By - February 22, 2016

Today, more businesses than ever are ramping up their customer service game. A lot of this is due to the immediacy of social media—when one negative experience can be shared with your company’s entire fan base (and beyond), it’s a pretty strong motivator to keep each and every customer satisfied. But beyond social media, more […] Read More

Pros and Cons of a DIY Website

By - February 8, 2016

Every business needs a website, and when it comes to your website options, they’re about as varied as your choices for buying a new car. Today, DIY website platforms like Squarespace and Wix offer the option of building a website quickly and easily rather than rolling up your sleeves and getting down and dirty with […] Read More

What Mobile Means for You

By - January 4, 2016

It wasn’t that long ago that responsive, mobile-friendly web design was considered a nice bonus feature rather than a must-have. And although a lot of web designers still look at things that way, that attitude needs to change pronto. Google’s ‘Mobilegeddon’ update, released in April 2015, prioritizes search engine rankings for those sites that look […] Read More

Why You Should Consider Republishing Old Content

By - December 21, 2015

There’s so much emphasis put on creating fresh content for audiences (and search engines) that it’s easy to overlook a lesser-known content marketing strategy: republishing your existing content. For businesses that prioritize creating original content on a regular basis, the idea of revamping older, already-published stuff may seem counter-intuitive. In reality, though, content republishing can […] Read More

How Often Should I Send Emails to My List?

By - December 7, 2015

Now that you’ve put in all the hard work to find subscribers and build up your email list, let’s move on to the next big question: how often should you bombard those nice folks with emails? A study conducted earlier this year by Technology Advice shows that the number one reason subscribers end up eventually […] Read More

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