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It’s Not Them. It’s You.

By - November 23, 2015

While keeping your customers satisfied is a priority of any successful business, the loss of a lone customer or two isn’t necessarily the end of the world. If, however, you’ve noticed that you have a consistent problem retaining good customers—as well as retaining good vendors and good employees—over the long haul, the problem isn’t with […] Read More

How Negative Reviews Can Actually Help Your Reputation

By - November 9, 2015

No business wants a bad review online. But simply put, you’re not going to please every person every time, even if customer service is your top priority. While we always encourage you to try to turn reviews around, having a few bad reviews really isn’t the end of the world. Here’s why. It Humanizes You […] Read More

How Important Is Social Media for My SEO?

By - October 26, 2015

Businesses are always fretting about social media. Are we doing enough? Are we on the right channels? Are we delighting our fans? Is it really making us money? These are all great questions (we particularly like that last one) and it actually takes a lot of work to answer each of them. One of the […] Read More

The New Game for Directories, Review Sites & Apps

By - October 12, 2015

Pretty much every business has received sales calls from web directories and review sites like YellowPages, Yelp, and many more. They’re usually pitching a package deal that will highlight your business on their website, with the assumption that the promotion will drive more traffic to you. In the past, it was fairly easy to do […] Read More

Fear-Based Marketing

By - September 21, 2015

When you think about marketing your brand, are you watching what your competitors are up to and then making decisions based on what they may or may not be doing? While it’s very healthy to keep an eye on the competition, copying their every move because you’re worried about getting outmaneuvered is what we call […] Read More

HTTPS and Search Rankings

By - September 7, 2015

A little over a year ago, Google stated that one factor (among many, many factors) it uses to rank sites is whether a site is secure with an https site certificate (SSL) vs. plain http. A recent article shows that it’s more than just a small factor and should be considered for your site, especially […] Read More

6 Tips to Get Your Newsletter Subscribers to Convert

By - August 24, 2015

We’ve talked about how to successfully build an email subscriber list and quite a bit about why email marketing should be at the top of your marketing spending because it’s one of the most cost effective ways to reach your customers and keep them coming back. But what about the newsletter itself? If you want people […] Read More

7 Ways to Do Social Media Right

By - August 10, 2015

Very few small businesses are really “nailing it” on social media, and a big reason is that it can be extremely time consuming. We all know the challenges of maintaining an active social presence while also running a business. Here are some things that can help make the job of succeeding on social a little […] Read More

Please Don’t Scare Your Customers

By - July 27, 2015

  It might seem a bit strange that we have to write a blog about this, but we’ve noticed a particularly dastardly trend recently in marketingland: businesses scaring people into buying their product or service. Yes, it works (that’s why it’s still happening). No, you should not jump on the bandwagon. Some Examples So what […] Read More

Is Your Entire Company Aligned with Your Marketing Strategy?

By - July 20, 2015

We serve many small to medium sized businesses, and it comes as no surprise that a lot falls on these business owners. In addition to running the day to day, putting out fires, and directing staff, you also have to have some strategic vision of how to steer your business in the right direction. In […] Read More

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